Mike McDonnell, founder of Glide Marketing
Author

Mike McDonnell

I founded Glide Marketing and I still run every scoping call, sign off every site and write every guide on this blog myself. The advice here comes from real client work: ecommerce stores doing millions of search impressions, local businesses ranking number one in their town, and the AI tooling we use to ship it all faster than a traditional agency.

If I have not done it for a paying client, I do not write a guide on it. That is the rule. The screenshots in these posts are from our own Search Console accounts, our own code and our own builds.

SEO of the Year

Award winner, with the trophy photo to prove it

7.6M impressions

Largest single-client Search Console result, 16 months

5.0 on Google

27 client reviews, no cherry-picking

Mike McDonnell celebrating with the SEO of the Year award

Everything Mike has written (37 guides)

Web Design & Development10 June 2026

How Much Should a Website Cost in the UK in 2026? (Honest Pricing Guide)

Most UK agencies quote £3,000 to £10,000 upfront for a business website. Here is what you should really pay in 2026, what is included at each price, and how to get a professionally built site from £150 a month with no build fee.

AI & Automation10 June 2026

How I Run a Marketing Agency on AI (With Proof)

A UK founder shows how an AI marketing agency really works: five AI agents, an overnight publishing engine, real commit logs, and what stays human.

SEO10 June 2026

How to Choose an SEO Agency in Essex (2026 Guide)

The seven questions to ask any SEO agency in Essex before you sign, the red flags to avoid, and what it should really cost, from someone who runs one.

SEO10 June 2026

How Much Does SEO Cost in the UK in 2026? (Real Prices)

Real UK SEO prices for 2026 from an agency that publishes its own. What you should actually pay, what is overpriced, and the red flags to avoid.

SEO10 June 2026

Semantic HTML for SEO: Structure Pages So Google Gets It

How to structure a page with semantic HTML so Google and AI search engines understand it, with our own homepage skeleton as the receipts.

SEO10 June 2026

Internal Linking for SEO: The Hub and Cluster System

The exact hub and cluster internal linking system we use on every Glide site, with our real cluster map and the money-page logic most guides skip.

SEO10 June 2026

Schema Markup in Plain English: JSON-LD for Rich Results

What schema markup is, which JSON-LD a UK small business actually needs, and our live LocalBusiness schema explained field by field.

SEO10 June 2026

Anatomy of a Page That Ranks: Our Service Page Structure

I pull apart our own web design page section by section: the service page structure for SEO we reuse on client sites that sit on page one.

AI & Automation10 June 2026

How to Get Your Business Cited by ChatGPT and Copilot

Most AI search advice is theory. Here is how to get cited by ChatGPT and Copilot, with real data: 1,200+ Copilot citations for one Glide client.

AI & Automation10 June 2026

How We Build Websites in Days, Not Months (No AI Slop)

Most agencies quote 3 to 6 months for a website. We ship in days using AI for production and humans for judgement. Here is the honest timeline.

AI & Automation10 June 2026

The AI Agents That Work While I Sleep

I wake up, make a coffee and read what my business did overnight. Meet the five AI agents that run the back office at Glide while I sleep.

AI & Automation10 June 2026

What AI Can't Do: Why You Still Need an Accountable Human

I run an AI-native agency, and even I'll tell you an AI website builder can't do these six things. Here's what still needs a human, and why.

CRO (Conversion Rate Optimisation)10 June 2026

CRO Basics Most Websites Get Wrong (And How to Fix Them)

Most websites fail on CRO basics long before A/B testing matters. One CTA, no leaky links, real proof. Here is what I fix on client sites every week.

CRO (Conversion Rate Optimisation)10 June 2026

Landing Page Anatomy: Every Section in Order, and Why

The exact landing page structure that converts: every section in order, why it earns its place, and a real UK example you can copy.

SEO10 June 2026

How to Redesign Your Website Without Losing Rankings

A redesign should grow your traffic, not erase it. The five guardrails I follow on every website migration to keep your Google rankings safe.

Web Design & Development10 June 2026

Subscription Web Design: Why We Charge Monthly

The honest case for subscription web design: Glide's £150 and £350 monthly plans, the real 3 year maths, and when paying monthly is the wrong call.

SEO30 April 2026

Healthcare Marketing Strategy for Private Practices | 2026

A proven healthcare marketing strategy for UK private clinics. Patient acquisition that delivers 45-60 qualified enquiries in 90 days.

Essex Business10 February 2026

How We Built a Website for a Local EV Installation Business

A behind-the-scenes look at how we designed and built theevpros.com, a directory and community platform for electric vehicle repair professionals across the UK. Covering the web design process, local SEO considerations, and what goes into building a site for a trade business.

Essex Business1 February 2026

SEO in Essex: The Complete Guide for Local Businesses in 2026

Everything Essex businesses need to know about SEO in 2026. From local SEO and Google Business Profile to content strategy and choosing an agency. A comprehensive guide from an Essex-based SEO specialist.

Essex Business28 January 2026

How to Choose a Web Design Agency in Essex: What to Look For

Choosing the right web design agency in Essex can make or break your online presence. Here is what to look for, what to avoid, and how to get the best value for your investment.

Essex Business25 January 2026

Local SEO Case Study: How We Helped an Essex Business Reach Page One

A real case study showing how Glide Marketing helped an Essex-based business go from invisible on Google to ranking on page one for competitive local keywords in under 6 months.

Local SEO8 May 2025

Local SEO Guide: 10 Easy Wins for Ranking in Your Area

TL;DR 1. Complete and Optimise Your Google Business Profile Your Google Business Profile (GBP) is often the first thing people see when they search for local services. Completing it properly is one of the highest-impact things you can do. What to do: Respond to reviews and questions posted on your G

Web Design & Development9 April 2025

Fix for Jet Smart Filters Not Filtering on Elementor and WordPress Products

Troubleshooting JetSmart Filters in Elementor can take hours of frustration when you're filtering functionality suddenly stops working. This quick fix guide provides a systematic approach to resolve common issues with JetSmart Filters, ensuring your Elementor-built website maintains smooth filtering

Web Design & Development22 March 2025

Why Your WordPress Site Shows Posts Instead of Your Home Page

Setting up your WordPress homepage correctly is crucial for making a good first impression on visitors. Many site owners struggle when their homepage displays a blog feed instead of their carefully designed welcome page, but this common issue can be fixed in less than a minute with the right setting

Local SEO21 March 2025

How to Set Up a Google Business Profile in 2025 and Get Verified (Even If You Work From Home)

Setting up a Google Business Profile has become essential for both office-based and remote businesses looking to boost their local visibility in 2025, with new verification options making it more accessible than ever before. Google's updated verification process now specifically accommodates home-ba

SEO21 March 2025

How to Set Up Google Search Console and Submit Your Sitemap

Google Search Console is an essential tool for anyone serious about improving their website's visibility online, offering insights and diagnostics that can dramatically improve your SEO performance. Setting up this powerful free tool and submitting your sitemap takes just a few minutes but can make

Web Design & Development20 March 2025

How to Edit Images and Text on Your Elementor WordPress Website: A Dummies Guide

Elementor transforms WordPress website editing from a technical chore into a simple visual experience with its intuitive drag-and-drop interface. This guide walks you through the essential steps of editing text and images in Elementor, helping you create professional-looking content without any codi

Web Design & Development20 March 2025

How to Set Up and Install the Facebook (Meta) Pixel & Conversion Tracking in 2025: A Step-by-Step Guide

Setting up the Meta Pixel correctly in 2025 is crucial for businesses looking to track conversions and optimize their Facebook ad campaigns effectively. With recent platform changes and privacy updates, implementing both client-side and server-side tracking solutions has become essential for accurat

CRO (Conversion Rate Optimisation)3 November 2024

Does removing hero images for category pages serve as a benefit? We find out

We heard from other SEOs that removing hero images on PLPs (category/collection) pages is beneficial. But, we couldn’t find evidence to support it, so we ran a real-world AB test to find out.

SEO10 October 2024

Fix for RankMath noindex on WordPress Category Pages

RankMath doesn’t always work as expected and can lead to a noindex issue on WordPress category pages. We found the fix!

SEO3 September 2024

How to Use Headings for SEO Correctly (H1-H6)

If you’re a small business owner looking to improve your website’s visibility in search engines, understanding how to use headings and subheadings effectively is key. Headings (like H1, H2, and H3) help structure your content, making it easier for visitors to read and for search engines to understan

Web Design & Development31 August 2024

How to Fix the Purchase Summary Widget Not Showing in WooCommerce with Elementor

Are you frustrated because the purchase summary widget is not displaying on your WooCommerce site, even after setting up your order confirmation page with Elementor? This issue wound me up, too! But don’t worry. Many WooCommerce users encounter this problem, and the solution, while not immediately a

Blog Archives30 August 2024

E-commerce Digital Marketing: A Complete Guide 2025

Running a small business requires much more than great products; it demands a clever digital marketing strategy and resources to follow that strategy through. Whether you’re just starting out or looking to better your existing strategy, we’ve put together a comprehensive guide to help you navigate w

Blog Archives16 August 2024

How to make Loom-style videos for free: For Mac Users

Create free screen recordings on your Mac using QuickTime Player and Google Drive, no Loom subscription needed. Follow our guide to record and share videos easily.

SEO Case Studies18 July 2024

How our SEO tactics improved our E-commerce client's online presence and increased traffic by 242%

Britannia Cues How our search engine optimisation tactics improved our E-commerce client's online presence and increased traffic by 242%. By staying updated on SEO best practices, adapting to current SEO trends, and monitoring search engine rankings, we were able to highlight the essential SEO ranki

Shopify24 March 2024

How to setup meta-fields in Shopify: A step-by-step guide

Creating a Meta-field Definition for images Step 1: From your Shopify admin, go to Settings > Metafields. Step 2: Select "Product" from the list of metafield types. Step 3: Click the Add definition button. Step 4: Give a name to your metafield definition. Step 5: Keep the Namespace and key as it

Shopify24 March 2024

How to create a sliding image carousel in Shopify

This step-by-step guide teaches you how to create a sliding image carousel in Shopify for free no plug-in required. Image carousels are a great way to display images on web pages. They take up little real estate space and allow for many images to be displayed, meaning you can show your customers a l

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