Bespokesoftwarebuiltaroundyourbusiness.
We build custom tools for businesses that have outgrown spreadsheets and off-the-shelf software.
Making you and your team's lives easier
We work with operations-heavy businesses that have outgrown spreadsheets, Zapier glue, and off-the-shelf tools that don't quite fit. Less admin makes every day more enjoyable.
Bespoke software, done properly
Most businesses end up with a tool stack that grew by accident, a spreadsheet here, a SaaS there, a Zapier flow holding it all together. We replace it with software designed around how you actually work.
- Built around your actual workflow, not a generic template
- You own the code and the infrastructure, no vendor lock-in
- Plain-English communication, no agency jargon
- Direct access to the people writing the code
- Light retainer for ongoing support if you want it
Explore Glide
Not sure if it's a fit? Book a scoping call and we'll tell you straight.
The kinds of things we build
Every project is bespoke, but most builds fall into one of these patterns.
Custom internal dashboards
A single source of truth pulling from the tools you already use. No more switching between five tabs to answer a simple question.
Bespoke CRMs
For when HubSpot or Pipedrive don't fit your workflow. Built around how your team actually sells, not how a generic CRM thinks they should.
Quote, proposal & intake tools
Replace the copy-paste-from-Word workflow with something that produces consistent, on-brand documents in seconds.
Reporting tools
Replace the manual monthly spreadsheet build. Reports your team trusts, generated in seconds, every time.
Workflow automations
Replace brittle Zapier or Make stacks with proper, observable, custom-built automations that don't silently break at 2am.
AI agents & integrations
Internal chatbots, document processors, summarisation tools. Practical AI that handles repetitive thinking, not novelty for novelty's sake.
Client portals
A clean, branded place for clients to see status, share files, and self-serve the answers they'd otherwise email you for.
Job tracking, inventory & scheduling
Operational tools built around your real workflow, not someone else's assumption of how it should work.
How we work
A straightforward process from first conversation to a working build. No jargon, no agency drama. Just clear steps and honest communication.
Scoping call
A 30-minute call to understand the workflow you want to fix, the tools you use today, and where the pain is. If we think we can build something useful, we say so. If we can't, we say that too.
Book a scoping callScope and quote
We come back with a clear scope document, a rough timeline, and a fixed price. You'll know exactly what we're building, what it costs, and what success looks like before any code gets written.
Talk to GlideBuild and ship
We build in short, visible iterations. Regular check-ins, working software you can click on, and zero scope creep. You always know what we're working on and why.
See how we workLive, owned, supported
The software ships, you own the code and the infrastructure, and we stay on a light retainer for fixes and small enhancements if you want it. No lock-in, no surprises.
Read the storyMeet the Team
A small, hands-on team that builds the software ourselves. You always know exactly who is working on your project.
Mike McDonnell
Founder
Mike runs every scoping call personally and stays close to delivery, so the person you talk to at the start is the same one accountable for the build.
Matthew Ludlow
Client Success Manager
Matt keeps every project running day to day. He's your main point of contact for updates, progress, and making sure nothing slips through the cracks.
Abbie McDonnell
Finance Manager
Abbie handles all billing and financial operations, so invoicing and payments are always clear and hassle-free.
What clients say
The same things come up again and again, quality of work, clear communication, and getting things done without the drama.
“Genuinely useful work, delivered well. Thank you so much Mike!”
Ted Stroud
Summit Mentality
“Glide went above and beyond. Fast, professional, and proactive. They've become a key part of how we run things.”
Piyush Somaiya
CLG Academy
“Glide just get on with it. Quality work, clear communication, and they never overpromise.”
Matthew Drage
Britannia Cues
“Glide went above and beyond. Fast, professional, and proactive. They've become a key part of how we run things.”
Piyush Somaiya
CLG Academy
Trusted by businesses across the UK and worldwide
Got a workflow that needs fixing?
Book a 30-minute scoping call. We'll talk through what you're trying to fix and whether bespoke software is the right answer.
Got questions? We've got answers.
Everything you need to know about working with us: what we build, timelines, ownership, and what makes us different.
Custom internal dashboards, bespoke CRMs when HubSpot or Pipedrive don't fit, quote and proposal tools, intake and onboarding flows, reporting tools that replace manual spreadsheet builds, workflow automations replacing brittle Zapier or Make stacks, AI agents and integrations, client portals, and job tracking, inventory or scheduling tools. If it lives in a spreadsheet today and shouldn't, we can probably help.
Operations-heavy SMBs, typically £100k to £10m turnover, that have outgrown their current tool stack. We usually work directly with the founder or ops lead, the person who personally feels the admin burden every week.
A 30-minute scoping call. We talk through the workflow you want to fix, what tools you're using today, and where the pain is. If we think we can build something useful, we'll come back with a clear scope, a rough timeline, and a price. If it's not a fit, we'll say so.
It depends on the scope. A focused internal tool or workflow automation can be live in 2-4 weeks. A bespoke CRM or client portal is usually 6-12 weeks. We give you a clear timeline at scoping, with regular check-ins so nothing drifts.
Software builds are bespoke, so the price depends on the scope. We'll give you a clear quote after the scoping call once we understand what you actually need. No vague day-rates, no scope creep, no surprise bills.
Yes. Everything we build is yours, hosted on infrastructure you own, in tools you can keep using long after we're gone. No vendor lock-in.
If you want us to. Most clients keep us on a light retainer for fixes, small enhancements, and the occasional new feature. Some take it in-house and just call us when they want a bigger build. Either is fine.
Ready to scope your project?
Book a free, no-pressure call. 30 minutes to talk through what you're trying to fix and whether bespoke software is the right answer.
Scope your projectLet's scope your project
Book a 30-minute scoping call. We'll talk through the workflow you want to fix, the tools you use today, and whether bespoke software is the right answer.
Scope your project30 minutes. No obligation. Just a straight conversation about what you're trying to build.
More from Glide
A few more places to dig in
About Glide
How Glide started as a marketing agency, kept getting asked to build custom tools for clients, and ended up doing that as the main thing.
Read the story →
How we work
Our process from scoping call to a working build, in plain English. What to expect, who you talk to, and how decisions get made.
See the process →
Scope your project
30 minutes, no pressure. We'll talk through the workflow you want to fix and whether bespoke software is the right answer.
Book a call →