Interior designers win the job on the portfolio. We make sure the right people see it.
We look at every part of your marketing, then build the work around where you want to get to.
Who we help
We work with studios whose clients decide on the portfolio: interior designers, design-and-build studios, kitchen and bathroom studios and joinery makers. Architects on the website side, and we say on the page where we have and have not worked.
Interior designers
Residential and commercial studios. A website that reads like your portfolio and loads before the visitor leaves, local SEO for the towns you take projects in, and an Instagram that shows finished rooms rather than a diary.
Residential and commercial projects
Interior DesignersDesign-and-build studios
Design, joinery and fit-out under one roof means two buyers at once: homeowners and developers. The site needs a route for each, and the Instagram needs to show the build as well as the reveal.
Homeowners and developers, one site
Design & Build StudiosKitchen, bathroom and joinery makers
Handmade kitchens, fitted furniture, staircases. Buyers spend weeks deciding who to let into their home, so the website has to pre-sell the visit and walk them through how a project runs.
Five-figure commissions, long decisions
Kitchen, Bathroom & Joinery MakersArchitects
Photography-led practice websites that load fast and rank for the towns you work in. We say on the page where we have and have not worked.
Practice and project work
ArchitectsWorking with Dean Heim & Co, a Harrogate interior design and build studio
Interior design and build studio, HarrogateOne studio in this sector shown properly, not a wall of logos. Their work is the proof, and we can show you all of it.
Meet the Team
A small, hands-on team that builds, improves and supports your site ourselves. No account-manager theatre, no mystery production line.
Mike McDonnell
Founder
Mike runs scoping, sets the strategy and signs off every build before it ships.
Matthew Ludlow
Client Success Manager
Matt keeps delivery moving day to day, keeps clients updated and makes sure the small things do not slip.
Abbie McDonnell
Finance Manager
Abbie keeps billing clear, boring and on time, so payments and invoices do not become a drama.
Amber Cannon
Head of Socials
Amber runs social content where it makes commercial sense, with a sharp eye for what people will stop and watch.
Rather just ask a human? 01245 200551 or tell us what you need. Mike replies within one working day.
Built around your goals, not a package
There is no tier for you to pick, because studios want different things. One wants a bigger audience. One wants the phone to ring. One wants proper video of the work going in. Where you are trying to get to decides what we do, so we start by asking.
What are you trying to get to?
Whichever of these is yours, that is what the work gets pointed at.
- A bigger audience, and a grid that looks like the studio you want to be
- More enquiries, from people with a real project and a real budget
- Video and photography of the work that you are not embarrassed to post
- Showing up when someone in your area searches for a designer
- Bigger projects, or a shift from private clients towards developers
What it costs depends on what you need, so you get your number in writing before you commit to anything, on the first call rather than the fourth. No setup fee, and a three-month minimum once we start.
How that works in practice
1
We look at all of it
Your website, where you show up in search, your Google Business Profile, your social, Houzz and Pinterest, and where the enquiries you get now come from. Not a form to fill in, a proper look.
2
We work out what gets you there
Measured against your goal rather than our service list. Chasing followers and chasing enquiries are different jobs and we will not pretend otherwise. If the honest answer is that you do not need us yet, you will get that answer.
3
We do that, and keep at it
We take on the work that earns its place and report on what it does. As the studio changes, more commercial work, a new showroom, a quieter quarter, what we do changes with it.
The work we can show you properly
An interior design and build studio in Harrogate and a joinery maker in the South East. Real work, real numbers, and nothing claimed that we cannot put a screenshot behind.
We built plenty outside this sector before we specialised. That work is still live in the wider portfolio.
A client on why she recommends us
“They actually now feel like part of our business and our team, and they understand our business really well, which really helps us.”
Dawn
Aireside Accounting
Read the Aireside storyThe questions we're frequently asked
What it costs, what's in it, who we work with, and who owns the site at the end.
It depends on what you need, which is not a dodge: a studio that needs the site rebuilt and one that needs its Google profile sorted are different jobs at different numbers. We look at where you are first, tell you what will move the needle, and give you the figure in writing before you commit to anything. No setup fee, and a three-month minimum once we start.
The website itself, built and then kept improving rather than shipped and abandoned. Hosting, SSL, updates and the small changes you never get round to. SEO foundations maintained month to month: crawlable pages, titles, headings, schema, sitemap, internal links and Core Web Vitals. AI-search readiness so answer engines can cite your studio rather than just index it. Local SEO for the towns you take projects in, and a Google Business Profile with the photos, services and reviews done properly. Pinterest and Houzz where they fit what you do.
Month one is the build and the foundations: a site that loads fast, a page for every service and every project, and your Google Business Profile filled in properly. Month two you start showing up for the towns you work in, because those pages finally exist and are indexed. Month three is where the compounding starts, and it is also where we would expect the first enquiry that came from search rather than word of mouth. If you already have a decent site we skip ahead and the timeline shortens.
We run it. Planning, editing, posting, and the Meta ad account if you want growth on top. A typical month is 12 feed posts and 12 stories. What we need from you is the raw footage from site and the finished rooms, because you are the one in the building and nobody else can get that. Social sits alongside the retainer rather than inside it, so you can see exactly what it costs and drop it without touching the website.
Usually not. Most studios have more good photography than they realise, it is just sitting in a folder rather than on the site. We use your own project work and nothing else: no stock, no AI images. If what you have is phone shots of half-finished rooms we will tell you straight, and a content day costs less than you would think.
Yes, and by more than you would expect. The last studio site we rebuilt off Wix went from 729 KB and 1.94 seconds down to 178 KB and half a second. If your whole pitch is the photograph, the photograph has to be on screen before someone gets bored and goes back to Instagram. Check your own on a phone away from the office wifi. It is usually a shock.
It is the part that works most reliably, because someone typing "interior designer" and a town name has a project and a budget rather than a passing interest. The work is unglamorous: one page per service and per project, each with a single term to rank for so your own pages stop competing with each other, plus a Google Business Profile that is not half filled in. That is what puts you in front of the person who is ready now.
Studios where the work is the pitch: interior designers, design-and-build studios, kitchen and bathroom studios, and joinery and furniture makers. Our named interior design client is Dean Heim & Co in Harrogate, and the full story is on the case studies page along with the joinery, furniture and antiques work we did before we specialised. We do not have an architecture practice on the books yet, and we will tell you that on the first call rather than the fourth.
It is a retainer, and we are straight about how that works. While you are subscribed the site is live, hosted, maintained and improved. There is a three-month minimum, then 30 days notice. If you want to take the build outright and host it yourself, there is a one-off buyout figure, agreed in writing before you start rather than invented at the point you want to leave. If the retainer stops and you have not bought it out, the site comes down, because the service stops. The buyout exists specifically to kill the lock-in worry.
More from Glide
A few more places to dig in
About Glide
The honest version of why Glide exists, how it runs, and the founder behind it. No big agency, no London overheads, just good work done properly.
Read the story →
How we work
What we look at first, how we decide what will move the needle for your studio, and the things we would only take on when there is a case for them.
See how we work →
Case Studies
Real client results with real numbers, including the interior design studio and the joinery maker we work with. Real screenshots, not projections.
See the results →Tell us what you're working on
Fill in the form and tell us what you're trying to achieve, who you're going after and what you can spend. Mike reads every one and comes back with a straight answer on whether we can help.
Tell us about your projectTakes two minutes. No calls, no diary tennis. A reply within one working day.