Websitesandapps,super-poweredbyAI.
Modern websites, web apps, and the custom functionality behind them, built to win AI search and make your team’s lives easier.
Making you and your team's lives easier
We work with operations-heavy businesses that have outgrown spreadsheets, Zapier glue, and off-the-shelf tools that don't quite fit. Less admin makes every day more enjoyable.
Websites and apps for the AI era
Most websites are built for a search world that’s already changing. Buyers ask ChatGPT, Perplexity, and Google’s AI Overviews before they ever click a blue link. We build sites and apps engineered to win in both worlds, plus the custom functionality behind them to make every day easier for you and your team.
- Engineered for AI search, traditional SEO, and Generative Engine Optimisation
- Modern, fast, conversion-focused websites and web apps
- Custom functionality and integrations baked in, not bolted on
- You own the code and the infrastructure, no vendor lock-in
- Direct access to the people writing the code
Explore Glide
Not sure if it's a fit? Book a scoping call and we'll tell you straight.
What we build
Every project is bespoke. Most builds combine some of these.
Modern websites
Fast, accessible, conversion-focused websites that look like 2026, not 2016. Engineered to load instantly and convert visitors into enquiries.
Built for AI search (SEO + GEO)
Structured for both traditional search and the AI engines, ChatGPT, Perplexity, Google AI Overviews, Gemini, so your business shows up wherever your buyers are now asking.
Web apps & portals
Logged-in areas, member portals, and bespoke web apps that sit alongside your site. Clean, branded, and built around how your customers and team actually work.
AI features baked in
Smart on-site search, AI-assisted forms, instant answer chatbots, content summarisation, and AI agents that quietly do the repetitive work for you.
Integrations with your stack
Connect your site or app to the tools you already use, CRM, finance, scheduling, comms, so data flows automatically instead of through spreadsheets and copy-paste.
Custom functionality
Quoting, intake, reporting, dashboards, automations, the bespoke functionality your business actually needs but no off-the-shelf tool quite delivers.
How we work
A straightforward process from first conversation to a working build. No jargon, no agency drama. Just clear steps and honest communication.
Scoping call
A 30-minute call to understand what you're trying to achieve, the audience you're going after, the tools you use today, and where the friction is. If we think we can build something genuinely useful, we say so. If we can't, we say that too.
Book a scoping callScope and quote
We come back with a clear scope document, a rough timeline, and a fixed price. You'll know exactly what we're building, what it costs, and what success looks like before any code gets written.
Talk to GlideBuild and ship
We build in short, visible iterations. Regular check-ins, working previews you can click on, and zero scope creep. AI search and SEO foundations are baked in from day one, not bolted on at the end.
See how we workLive, owned, supported
Your site or app goes live, you own the code and the infrastructure, and we stay on a light retainer for content updates, AI-search tuning, and the occasional new feature if you want it. No lock-in, no surprises.
Read the storyMeet the Team
A small, hands-on team that designs, builds, and ships every project ourselves. You always know exactly who is working on yours.
Mike McDonnell
Founder
Mike runs every scoping call personally and stays close to delivery, so the person you talk to at the start is the same one accountable for the build.
Matthew Ludlow
Client Success Manager
Matt keeps every project running day to day. He's your main point of contact for updates, progress, and making sure nothing slips through the cracks.
Abbie McDonnell
Finance Manager
Abbie handles all billing and financial operations, so invoicing and payments are always clear and hassle-free.
What clients say
The same things come up again and again, quality of work, clear communication, and getting things done without the drama.
“Genuinely useful work, delivered well. Thank you so much Mike!”
Ted Stroud
Summit Mentality
“Glide went above and beyond. Fast, professional, and proactive. They've become a key part of how we run things.”
Piyush Somaiya
CLG Academy
“Glide just get on with it. Quality work, clear communication, and they never overpromise.”
Matthew Drage
Britannia Cues
“Glide went above and beyond. Fast, professional, and proactive. They've become a key part of how we run things.”
Piyush Somaiya
CLG Academy
Trusted by businesses across the UK and worldwide
Ready for a website that works in the AI era?
Book a 30-minute scoping call. We'll talk through what you're trying to achieve and what an AI-powered build could look like for your business.
Got questions? We've got answers.
Everything you need to know about working with us: what we build, timelines, ownership, and what makes us different.
Modern websites and web apps, optimised for AI search (SEO and GEO) and built around how your business actually works. That includes the customer-facing site, any web app or portal sitting behind it, integrations with the tools you already use, and the custom functionality that ties it all together.
A growing share of buyers now ask ChatGPT, Perplexity, Google AI Overviews, and Gemini before they ever click a blue link. Showing up in those answers is a different game from traditional SEO, it's called Generative Engine Optimisation (GEO). We build sites engineered for both, so you stay visible whether the audience is searching the old way or the new way.
Operations-heavy businesses, typically £100k to £10m turnover, that have outgrown the website-and-Zapier setup most agencies sell. Founders and ops leads who want a site that brings in real enquiries, plus the smarter functionality behind it to make life easier.
A 30-minute scoping call. We talk through what you're trying to achieve, the tools you use today, and where the friction is. Then we come back with a clear scope, rough timeline, and a price. If it's not a fit, we'll say so.
Most modern websites go live in 4-8 weeks. Web apps and custom functionality typically take 6-12 weeks depending on scope. We give you a clear timeline at scoping with regular check-ins so nothing drifts.
Every project is bespoke, so the price depends on the scope. After the scoping call you'll get a written scope and a fixed price, no vague day rates, no surprise bills.
Yes. Everything we build is yours, hosted on infrastructure you own, in tools you can keep using long after we're gone. No vendor lock-in.
If you want us to. Most clients keep us on a light retainer for content updates, small enhancements, AI-search tuning, and the occasional new feature. Some take it in-house and just call us when they want a bigger build. Either is fine.
Ready to scope your project?
Book a free, no-pressure call. 30 minutes to talk through what you're trying to achieve and what an AI-powered website or app could look like for your business.
Scope your projectLet's scope your project
Book a 30-minute scoping call. We'll talk through what you're trying to achieve, who you're going after, and what an AI-powered website or app could look like for your business.
Scope your project30 minutes. No obligation. Just a straight conversation about what you're trying to build.
More from Glide
A few more places to dig in
About Glide
How Glide grew from a marketing agency into a studio building modern websites, web apps, and the custom functionality businesses actually need.
Read the story →
How we work
Our process from scoping call to a launched site or app, in plain English. What to expect, who you talk to, and how decisions get made.
See the process →
Scope your project
30 minutes, no pressure. We'll talk through what you're trying to achieve and what an AI-powered build could look like for your business.
Book a call →