UGC creators for your brand, found and briefed for you.
We match you with creators from our network, write the brief, collect the content and agree the usage in writing.
People trust people who look like them
A polished advert looks like an advert, and people scroll past it. A creator holding your product and saying what they think looks like a post from someone they follow, and they watch it.
Finding those creators is the slow part. You have to find people who suit your customer, check their work, brief them, chase them and sort out who can use what. That is the part we do.
How it works
- 1
Tell us about the product
What it is, who buys it, where the content will run and what you have tried before.
- 2
We suggest creators
People from our network who look and sound like your customer. You see who we suggest before anyone is booked.
- 3
We brief them and agree usage
One clear brief for everyone, and usage agreed in writing for each creator: where it can run, whether it can go in ads, and for how long.
- 4
They film, we check
Every piece is checked against the brief before it reaches you. If one misses, we deal with it.
- 5
You get the finished files
Ready to post or put into ads. We can cut them into ad versions as well if you need them.
Creators filming at home
The quickest way to get volume. Each creator gets the product and the brief, films in their own space, and sends the content back to us to check.
Creators on a content day
Creators come to your shoot and use the product in your space, while we film product shots and your team the same day.
Content days for brands →Creators who know other creators
Our network is built around Amber Cannon, who shoots and edits our content days and works as a UGC creator herself, and Abbie McDonnell, who makes beauty and skincare content. They know the people, how they work and what a fair brief looks like.
Creator sourcing is new under the Glide name, so we do not have a brand campaign to show you yet. When you enquire, we will tell you which creators we think would suit you and why.
Are you a UGC creator?
If you make UGC and want to be considered for briefs, tell us about yourself through the form and pick "Creator or influencer". Include a link to your best work.
Send us your work →Who you deal with
A small team. The people who brief the creators are the people who check the work.
Amber Cannon
Shoots and edits
Amber films every content day and edits what comes out of it. She is a UGC creator herself and knows a lot of others, which is where our creator network comes from.
Abbie McDonnell
On set, and a creator
Abbie runs the set: props, the shot list, release forms and the photos. She also makes beauty and skincare content as a UGC creator.
Mike McDonnell
Founder, directs the day
Mike plans the day, runs the interviews and keeps an eye on the clock. He also reads and replies to every enquiry.
Matthew Ludlow
Looks after the monthly work
If you want the footage posted and advertised each month after the day, Matt keeps that moving and keeps you updated.
Questions about UGC
User-generated content: short videos of real people using a product and talking about it in their own words, filmed on a phone or a simple set-up. It looks like a post from someone you follow, which is why it works so well as an ad.
It depends on how many creators you want, how many pieces each, and the usage you need. Paid ad usage for a year costs more than organic posting for a month. You get the figure in writing before anyone is booked.
Yes, if the usage agreement covers it. We agree paid usage up front for each creator so there is no question later about where the content is allowed to run.
Yes. You see who we suggest and why before anyone is booked, and you can say no to anyone.
Yes. Creators on a content day, using your product in your space, is often the best of both. The rest of the day covers product shots and your team.
No. Everything is filmed vertical, so the same files work on TikTok, Instagram Reels and YouTube Shorts, and in ads on all of them.
Tell us what you're working on
Fill in the form and tell us what you're trying to achieve, who you're going after and what you can spend. Mike reads every one and comes back with a straight answer on whether we can help.
Find creators for your brandTakes two minutes. No calls, no diary tennis. A reply within one working day.