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Who it is for

Anyone about to film their business: a salon, a clinic, a shop, a studio or a venue. Creators with brand work coming in, and brands with products to show. It works for a day with us, a day with another crew, or a morning with your own phone on a tripod.

If you have never planned a shoot before, start with the week before. That is where most of the day gets won or lost.

What is inside

01

The week before

Spaces, people, products, permissions, parking, power and light. Most of what goes wrong on a shoot was decided in the week before it.

02

A shot list by section

Team, space, products, process and interviews, with what each shot turns into, so nothing gets filmed without a job to do.

03

15 questions to camera

Questions that work for most businesses, one Reel per good answer, plus four tips for getting the good answer.

04

An example half day

A run of show with times, adapted from the half day we filmed for an interior design and build studio in Harrogate.

05

A release form template

One page for everyone on camera to sign, so you can use the footage in posts and paid ads.

Get the planner

It opens on this page as soon as you send the form.

The planner opens on this page straight away, and we email you a link to it. Mike also sends two short emails about content days over the next week, then stops. Reply to any of them if you would rather not get the rest. Privacy policy.