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Wellness & clinics

Show people what happens inside before they book.

Physio and aesthetics clinics, gyms, yoga and Pilates studios. Your practitioners, your space and your sessions on film.

See an example day
The problem

Nervous clients want to see the room first

Booking a physio, a personal trainer or an aesthetic treatment feels like a risk to a lot of people. They do not know what will happen, who they will see or whether they will feel daft.

Video answers that before they ask. A practitioner explaining a first appointment, a walk round the studio, a class seen from the back of the room. Clinics need this content more than anyone, and most of them post the least of it.

What we would film at a clinic or studio

The first appointment, explained

What happens, how long it takes and what to wear, from the person they will see.

Practitioners teaching

A stretch, an exercise, what a treatment is for. Short and useful, which is what gets saved and shared.

The space

Rooms, equipment and reception, so walking in for the first time feels familiar.

Classes and sessions

Filmed with members who have agreed, or with staff standing in.

Example day

An example studio or clinic day

Studios start early, so we do too. This is one way a half day could run.

  1. 07:00

    An early class, filmed from the back with members who have agreed.

  2. 08:30

    A walk round the space and the equipment.

  3. 09:30

    Practitioner questions to camera: the first appointment, the common worries.

  4. 11:00

    Short teaching pieces, one idea each.

  5. 12:30

    Wrap.

Shot and edited by Amber

Reels from our content lead

Amber Cannon films and edits our content days. These are Reels she has made for hospitality, retail, beauty, fitness and lifestyle clients. Tap any of them to watch.

The person who edits these is the person behind the camera on your day.

A good fit if

  • You run a clinic, gym or studio where first-timers are nervous
  • Your practitioners are good at explaining what they do
  • You want fewer no-shows from people who did not know what to expect

Probably not for you if

  • You want treatment results promised in your ads
Proof

What we can show you

We built the landing page and run the Google Ads for active+, a physiotherapy and occupational therapy practice in Karlsruhe, and Jacob and Nicholas talk about it on camera. That work is search and ads. We have not run a content day for a clinic yet.

Amber has shot and edited Reels for fitness clients, and some of them are on this page.

Read the active+ story →

The crew

Who turns up on the day

The same small team on every content day. You meet us before we film.

Amber Cannon - Shoots and edits

Amber Cannon

Shoots and edits

Amber films every content day and edits what comes out of it. She is a UGC creator herself and knows a lot of others, which is where our creator network comes from.

Abbie McDonnell - On set, and a creator

Abbie McDonnell

On set, and a creator

Abbie runs the set: props, the shot list, release forms and the photos. She also makes beauty and skincare content as a UGC creator.

Mike McDonnell - Founder, directs the day

Mike McDonnell

Founder, directs the day

Mike plans the day, runs the interviews and keeps an eye on the clock. He also reads and replies to every enquiry.

Matthew Ludlow - Looks after the ongoing work

Matthew Ludlow

Looks after the ongoing work

If you want help with anything else we do after the day, Matt looks after that work and keeps you updated.

Answers

Questions we get asked

Patients and members only appear if they have signed a release. For anything clinical we can film a practitioner demonstrating on a member of staff, which keeps patients out of it altogether.

Yes, and you sign off every word. Health claims in ads are regulated, so we keep scripts to what your practitioners would say to a patient in the room.

Yes. We film from the edges, agree the spots beforehand, and only feature members who have agreed. Most classes forget we are there after five minutes.

What you get and where it can run goes in writing before we book. A patient or member release sits on top of that, so someone can agree to appear in your own posts without that footage going into a paid ad. We agree which it is before the day rather than afterwards.

A half day is £1,050 + VAT and a full day is £1,750 + VAT. A half day includes 3 edited Reels and 5 edited photos, a full day 5 Reels and 10 photos, and both come with the captions written and a 4-week posting plan. The first 3 clinics to book get a full day for £1,250 + VAT in return for a case study. Four full days a year booked in advance are £1,495 + VAT each. Extra Reels are £95 each, or 10 for £750, and extra photos £10 each, or 50 for £350. Travel is at cost beyond 30 miles. You get the full figure in writing before you book.

We are based in Essex and film across Essex and London most of the time. We go further when the job suits it: our last content day was in Harrogate. Travel is free within 30 miles of our base and charged at cost beyond that, and you see it in the quote before you book.

Tell us what you're working on

Fill in the form and tell us what you're trying to achieve, who you're going after and what you can spend. Mike reads every one and comes back with a straight answer on whether we can help.

Plan a content day

Takes two minutes. No calls, no diary tennis. A reply within one working day.