Content for beauty businesses, filmed where the work happens.
Salons, skin clinics and skincare brands. Your treatments, your products and the people your clients book.
Beauty clients book the person
Someone choosing a salon or a skin clinic is mostly choosing who will be working on them. They want to see that person, hear how they talk and see the room before they walk in.
Most beauty feeds show the finished result and skip everything before it. A content day films the parts that build trust: the consultation, the treatment from the client's side, and your team explaining what they are doing and why.
What we would film for a beauty business
Treatments, start to finish
With a client who has agreed in writing, filmed so the next client knows what to expect.
Product texture and routines
Close ups that show how a product looks and feels on skin, which a flat photo cannot.
Your team, explaining
The questions clients ask in the chair, answered to camera by the person they would see.
Creators using your products
For skincare and beauty brands, creators from our network filmed using the product in their own way.
An example salon or clinic day
Planned around your appointment book, with the treatments that sell best filmed first.
08:30
Treatment rooms and products, shot before the first client.
09:30
A consultation and treatment, filmed with a client who has agreed.
11:00
Questions to camera with your lead therapist or owner.
12:30
Short pieces with the rest of the team.
13:30
Wrap.
Reels from our content lead
Amber Cannon films and edits our content days. These are Reels she has made for hospitality, retail, beauty, fitness and lifestyle clients. Tap any of them to watch.
The person who edits these is the person behind the camera on your day.
A good fit if
- You run a salon, clinic or beauty brand with a team worth showing
- You have regular clients who would be happy to appear
- Your feed is all finished results and no people
Probably not for you if
- You want claims in the captions that you cannot back up
What we can show you
We have not run a content day for a beauty business yet, and we would rather tell you than let you assume. We have built websites for D&G Bespoke Beauty and for Ruthless Hair, a barbers in Chelmsford.
Amber has shot and edited Reels for beauty clients, and some of them are on this page. Abbie makes beauty and skincare content as a creator.
Who turns up on the day
The same small team on every content day. You meet us before we film.
Amber Cannon
Shoots and edits
Amber films every content day and edits what comes out of it. She is a UGC creator herself and knows a lot of others, which is where our creator network comes from.
Abbie McDonnell
On set, and a creator
Abbie runs the set: props, the shot list, release forms and the photos. She also makes beauty and skincare content as a UGC creator.
Mike McDonnell
Founder, directs the day
Mike plans the day, runs the interviews and keeps an eye on the clock. He also reads and replies to every enquiry.
Matthew Ludlow
Looks after the monthly work
If you want the footage posted and advertised each month after the day, Matt keeps that moving and keeps you updated.
Content days for everyone else
The same crew and the same day, planned differently for each.
Or by sector
Questions we get asked
Yes, with the client's written consent. Be careful with what the caption claims, because the advertising rules on beauty and cosmetic claims are strict. We keep captions to what the footage shows.
Only the ones who want to be. Plenty of treatment footage works with the client's face out of shot, and your team can be the faces instead.
Yes. A creator having a treatment and talking about it in their own words is some of the most useful content a salon can have. We cast from our network and agree usage before the day.
It depends on how long we are there, how many places we film and how much editing you need. You get the figure in writing before you book. The form asks for a rough budget, which lets us tell you straight away whether it works.
We are based in Essex and film across Essex and London most of the time. We go further when the job suits it: our last content day was in Harrogate. Travel outside Essex and London is added to the quote, and you see it before you book.
Tell us what you're working on
Fill in the form and tell us what you're trying to achieve, who you're going after and what you can spend. Mike reads every one and comes back with a straight answer on whether we can help.
Plan a content dayTakes two minutes. No calls, no diary tennis. A reply within one working day.