A small, senior team you can actually reach.
Glide is a founder-led agency in Essex. We build and run websites that win enquiries, get found and keep improving on one monthly fee. Senior people on every job, AI in the engine room, and Mike accountable for the lot.
Meet the Team
A small, hands-on team that builds, improves and supports the work ourselves. You always know exactly who is responsible.
Mike McDonnell
Founder
Mike runs scoping, sets the strategy and signs off every build before it ships.
Matthew Ludlow
Client Success Manager
Matt keeps delivery moving day to day, keeps clients updated and makes sure the small things do not slip.
Abbie McDonnell
Finance Manager
Abbie keeps billing clear, boring and on time, so payments and invoices do not become a drama.
Amber Cannon
Head of Socials
Amber runs social content where it makes commercial sense, with a sharp eye for what people will actually stop and watch.
Our story
Founder-led, senior, and accountable
Glide started as a marketing agency and that is still the heart of it: websites, SEO, growth, proof and clear delivery. Good clients, good results, and a track record we're still proud of.
What changed is how we work. AI now helps in the background with research, first drafts and repetitive build work, so a small, senior team can ship faster and for less than a big agency. The strategy is still human. The QA is still human. Mike still signs off every site.
That is the whole point. You get senior, founder-led work without London prices or agency bloat, on one monthly fee. AI is not the thing we sell. The product is a website growth system: the site, the search foundations, the tracking, the proof and the improvements that keep enquiries coming.
Why “Glide”?
We chose the name because so many web and software projects feel slow, painful, and overcomplicated. We do it differently. From scoping call to launch, the process is smooth and visible, no hand-waving, no surprises, no agency drama.
Working with us should feel effortless, like gliding through the air.
Who we work with
UK service businesses that want a website that brings in real enquiries, the search foundations to get found, and ongoing improvements without hiring in-house or juggling five freelancers. We usually work directly with the founder or the person running things day to day. No specific industry, just the same set of pain points showing up in different shapes.
What makes working with us different
How we work
We keep delivery hands-on with our core team. You get senior-level attention without the agency overhead, and you always know exactly who is writing the code.
We're selective about the projects we take on so we can deliver the level of service and quality we promise. If we don't think we can build something genuinely useful for your business, we'll say so on the scoping call.
Scope your projectReady to scope your project?
If our approach sounds like what you've been looking for, book a 30-minute scoping call and we'll talk through what you're trying to fix.