Websitesandapps,super-poweredbyAI.
Glide started as a marketing agency. AI changed what’s possible with websites and apps, so we leaned in. We build sites and apps engineered for AI search, plus the custom functionality our clients increasingly ask for.
Meet the Team
A small, hands-on team that builds the software ourselves. You always know exactly who is working on your project.
Mike McDonnell
Founder
Mike runs every scoping call personally and stays close to delivery, so the person you talk to at the start is the same one accountable for the build.
Matthew Ludlow
Client Success Manager
Matt keeps every project running day to day. He's your main point of contact for updates, progress, and making sure nothing slips through the cracks.
Abbie McDonnell
Finance Manager
Abbie handles all billing and financial operations, so invoicing and payments are always clear and hassle-free.
Amber Cannon
Head of Socials
Amber heads up social media for our clients and brings real experience to the role, having worked with some well-known names. She has a sharp eye for content that performs.
Our story
From marketing agency to AI-era build studio
Glide started life as a marketing agency. SEO, web design, lead gen, the lot. Good clients, good results, and a track record we're still proud of.
Then AI changed the game. Buyers stopped beginning every search on Google and started asking ChatGPT, Perplexity, Google’s AI Overviews, and Gemini. The websites that win in that world need to be engineered differently, structured, fast, and credible enough that AI engines quote them in their answers.
At the same time, clients kept asking for more than just a website. Smart forms, member portals, AI features, integrations with their other tools, custom functionality that no off-the-shelf SaaS quite delivered. So we leaned in. Today we build modern websites and apps engineered for AI search, plus the custom functionality that makes them actually useful.
Why “Glide”?
We chose the name because so many web and software projects feel slow, painful, and overcomplicated. We do it differently. From scoping call to launch, the process is smooth and visible, no hand-waving, no surprises, no agency drama.
Working with us should feel effortless, like gliding through the air.
Who we work with
Operations-heavy businesses, typically £100k to £10m turnover, that want a website that brings in real enquiries plus the smarter functionality behind it. We usually work directly with the founder or the ops lead, the person who actually feels how much friction the current setup is causing. No specific industry, just the same set of pain points showing up in different shapes.
What makes working with us different
How we work
We keep delivery hands-on with our core team. You get senior-level attention without the agency overhead, and you always know exactly who is writing the code.
We're selective about the projects we take on so we can deliver the level of service and quality we promise. If we don't think we can build something genuinely useful for your business, we'll say so on the scoping call.
Scope your projectReady to scope your project?
If our approach sounds like what you've been looking for, book a 30-minute scoping call and we'll talk through what you're trying to fix.