One retainer from £1,000 a month. Everything else priced separately, on the page.
The Glide Retainer covers the website, hosting, SEO foundations, AI-search readiness and compliance-aware marketing for UK accountancy practices and FCA-regulated firms. Ads and heavy SEO campaigns are add-ons, because bundling them would let us hide what they cost. Everything below excludes VAT.
One monthly retainer, and your marketing is handled
Most firms that come to us are paying three suppliers and chasing all three. The Glide Retainer replaces that. Your website gets built and then kept improving, your search and AI-search foundations are maintained rather than set once and forgotten, and everything that goes out is drafted against the rules your firm answers to. One invoice, one team, one person accountable. From £1,000 a month plus VAT, with no five-figure build fee to find first.
excl. VAT
No setup fee. Three-month minimum, then 30 days' notice.
- Your website, built and then kept improving. Hosting, SSL, changes and the small jobs nobody gets round to.
- SEO foundations, maintained. Crawlable pages, titles, headings, schema, sitemap, internal links, Core Web Vitals.
- AI-search readiness, so answer engines can understand and cite your firm rather than just index it.
- Compliance-aware copy, built in before anything publishes rather than checked afterwards.
- Our reasoning shown for every claim we make on your behalf, so your sign-off is a short read instead of a rewrite.
- A named senior contact who does the work. Mike is accountable for the lot.
£1,000 is the floor, not the average. Firms with more services, more pages or paid media on top sit higher, and you get the number in writing before you commit to anything. The regulatory duty stays with your firm either way. We draft to the standard; we do not hold your permissions.
Not in the retainer. Add them when there is a case for it.
Google Ads, managed
From £500/mo
plus your ad spend. Includes Google's verification for financial-services advertisers, which is where most regulated firms get stuck.
Ongoing SEO campaign
From £1,000/mo
on top of the retainer, for genuinely competitive terms. The foundations in the retainer are enough for a lot of firms, and we will say so rather than sell you this.
What sits outside the retainer
These are real services with real costs, so they get their own line rather than disappearing into a bundle. Add them when there is a case for it, and we will tell you when there is not.
Google Ads, managed
From £500/mo
plus your ad spend. Includes Google's verification for financial-services advertisers, which is where most regulated firms get stuck.
Read more →Ongoing SEO campaign
From £1,000/mo
on top of the retainer, for genuinely competitive terms. The foundations in the retainer are enough for a lot of firms, and we will say so rather than sell you this.
Read more →Social media management
Custom pricing
Instagram, Facebook, TikTok and LinkedIn, run for you by a real strategist.
Read more →Prices exclude VAT.
For practices: the admin automation a marketing agency does not offer
For Aireside Accounting we built the website and then the system running behind it: auto-renewing tasks for every recurring deadline, year-end and VAT included, plus automated reminders to their own clients. Marketing wins you the client. This is the part that gives you back the week you would have spent chasing them.
Quoted per practice, because no two run their workflow the same way.
Custom Tools
Software built for how your business really works. Fixed price, built in weeks, no bloated SaaS subscriptions to renew forever.
Fixed price. Built in weeks.
Custom tools are a one-off build. The code and accounts are handed to you when it ships.
- Quote calculator£2,5002 weeks
- Online booking system£3,5003 weeks
- AI lead qualifier£2,0002 weeks
- Internal dashboard or CRM litefrom £5,0004 weeks
Prices exclude VAT. 50% on kickoff, 50% on launch.
AI Add-ons
One-off, bolt onto your existing site. Add AI features without rebuilding the whole thing.
Prices exclude VAT. One-off fee, no subscription.
Just need a simple website?
Not every business needs the retainer, and we would rather say so than sell you one. If you want a clean site on a small monthly fee with no growth programme attached, these two plans still exist. They are website-only: no compliance work, no ongoing SEO campaign, no strategy time.
Growth
A website-only plan with the SEO foundations included. No compliance work, no ongoing campaign, no strategy time.
No setup fee
excl. VAT · £3,500 buyout to take it in-house
- A website built to win enquiries
- SEO foundations and AI-search readiness so you get found
- Booking, e-commerce or third-party integrations
- Hosting, SSL and maintenance included
- 2 hours of edits per month
- 21-day build
Lite
A clean brochure site for a business that just needs to be live and credible.
excl. VAT · £1,500 buyout to take it in-house
- A clean, modern brochure website
- Lead capture form
- Hosting and SSL included
- 1 hour of edits per month
- 14-day build
More detail on how the website-only plans work is on the pay monthly web design page.
An unprompted five-star review after we built their website and the deadline automation behind it.
“Great experience with Glide, super knowledgeable, engaging, and next level at problem solving! An absolute pleasure to work with and I'd happily recommend them to anyone.”
Aireside Accounting · Accountancy practice
Read the case studyWhat this looks like in the data
Common questions
What the retainer covers, what it does not, and what happens if you leave.
In: the website, hosting, SSL and maintenance, the SEO and AI-search foundations kept current rather than set once, and the compliance-aware marketing work, which means copy drafted against the financial promotion rules, the Consumer Duty or your professional body’s advertising rules before it publishes. Not in: Google Ads management, a heavy ongoing SEO campaign, social media management, custom software and AI add-ons. Those are all priced on this page rather than folded into the fee, because bundling them would let us hide what they cost.
Because a few hundred a month buys you a website and nothing else. The retainer is a working relationship: someone maintaining your search foundations, drafting to your rulebook and answering the phone. If all you want is a good-looking site on a small monthly fee, that is a real thing we still sell, and it is further down this page under Just need a simple website. We would rather point you at it than sell you the wrong thing.
It is the floor, not the average. Firms with more services, more pages, multiple offices or paid media running alongside sit higher. You get your actual number in writing before you commit to anything, and it does not move without a conversation first.
Three-month minimum on the retainer, then 30 days’ notice. While you are subscribed the site is live, hosted, maintained and improved. If you want to take the build outright and host it elsewhere, there is a one-off buyout figure, agreed in writing before you start. If the retainer stops and you have not bought it out, the site comes down, because the service stops. On the website-only plans below the buyout is already fixed: £1,500 for a Lite five-page site, £3,500 for a Growth site.
The retainer includes the foundations: crawlable pages, titles, meta descriptions, headings, internal links, schema, sitemap, robots.txt, performance, Core Web Vitals and AI-search readiness. For a lot of firms that is enough, and we will say so. A separate campaign, from £1,000 a month on top of the retainer, is what you add when you want to win genuinely competitive terms: keyword research, content at volume, deeper technical work, local SEO and link building.
A site goes live in weeks, not quarters, because the people writing the code make the decisions and there is no round-robin approval chain. Custom tools usually take 2 to 4 weeks depending on scope. Getting found is slower, and anyone who tells you otherwise is guessing: search work is a three to six month build in most markets and longer in competitive ones.
Often, yes, and AI add-ons in particular are built to bolt onto a site you already own. For the retainer we will usually rebuild on our stack so we can stand behind the performance and the edit turnaround, but we will tell you straight if a migration makes more sense than a rebuild.
The retainer and the website-only plans are billed monthly by card via Stripe. Custom tools and AI add-ons are fixed-price projects billed 50% on kickoff and 50% on launch. Everything is in GBP and excludes VAT.
Not sure the retainer is right for you?
Tell us what your firm does, what is broken and what you can spend. If a smaller plan fits better, or if you do not need us at all yet, you will get that answer instead of a pitch. Within one working day.