How we work

Scope your project

Modern websites, web apps, and custom functionality, all engineered for AI search. Fixed scopes, fixed prices, no surprises. Here's how a project goes from a 30-minute call to a launched build.

From call to launched build

Four steps. Visible progress at every one.

01

Scoping call

A free 30-minute call. We talk through what you're trying to achieve, who you're going after, the tools you use today, and where the friction is. No pitching, no pressure. If we think we can build something genuinely useful, we say so. If we can't, we say that too.

02

Scope and quote

Within a few days of the call we come back with a written scope, a rough timeline, and a fixed price. You get to see exactly what we'd build, what it costs, and what done looks like, before any code is written.

03

Build and ship

We build in short, visible iterations, usually 1-2 weeks each. You get working previews you can click on at every step, regular check-ins with the people writing the code, and a shared backlog you can see at any time. AI search and SEO foundations are baked in from day one, not bolted on later. No black-box agency drama.

04

Live, owned, supported

Your site or app goes live. You own the code and the infrastructure, in tools you can keep using long after we're gone. If you want, we stay on a light retainer for content updates, AI-search tuning, small enhancements, and the occasional new feature. If not, you take it in-house and we're a phone call away.

How we run a project

The rules we work to, on every build.

Fixed scope, fixed price

After the scoping call, you get a written scope and a fixed price. No vague day rates, no scope creep, no surprise bills.

You own everything

Code, hosting, accounts, integrations. Everything we build is yours to keep, in tools you can run yourself or hand to another team.

Direct access

You talk to the people writing the code. No account managers in the way, no junior staff handling the work.

Clear communication

Plain English, regular check-ins, and visible progress at every step. You'll always know what we're working on and why.

No lock-in

No long-term contracts, no proprietary platforms, no vendor lock-in. Stay because the work is good, not because leaving is hard.

Honest scoping

If we don't think we're the right fit, or if the project doesn't need the build you think it does, we'll tell you on the call.

Ready to scope your project?

Book a 30-minute scoping call. We'll talk through what you're trying to achieve and what an AI-powered build could look like for your business.

Common questions

What clients usually want to know before booking a scoping call.

Every project is bespoke, so the price depends on the scope. We don't publish ranges because they anchor negotiations badly without context. After the scoping call you'll get a written scope and a fixed price, no day rates, no surprises.

Most modern websites go live in 4-8 weeks. Web apps and custom functionality typically take 6-12 weeks depending on scope. We give you a clear timeline at scoping and stick to it.

Yes. Everything we build is yours. Code, infrastructure, accounts, the lot. No vendor lock-in, no proprietary platforms, no dependency on us continuing the relationship.

If you want it, yes. Most clients keep us on a light retainer for fixes, small enhancements, and the occasional new feature. Some take it in-house and just call us when they want a bigger build. Either is fine.

That's most projects. The scoping call is for that. We'll talk through what you're trying to achieve, understand the audience and the pain, and help you figure out the right shape, a website, a web app, custom functionality, or something simpler.

Every build is genuinely different, and a public range would either be too vague to be useful or too narrow to be honest. The scoping call gives you a real number tied to your real scope, with no anchoring or guesswork.

Let's scope your project

Book a 30-minute scoping call. We'll talk through what you're trying to achieve, who you're going after, and what an AI-powered website or app could look like for your business.

Scope your project

30 minutes. No obligation. Just a straight conversation about what you're trying to build.