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Content days for brands

Product content and creator content from one shoot.

We film your products, cast creators from our network, and cut it all for your ads and your feed.

The problem

Your ads need more video than one shoot a year gives you

Paid social gets through content fast. An ad that works this month is tired by next month, and a brand that shoots twice a year ends up running the same three videos until they stop working.

We plan a brand content day for volume: product close ups, creators using the product on camera, your founders telling the story, and every piece cut for the places it will run.

What we would film for your brand

Product shots that move

Texture, packaging and the product in use, lit properly.

Creators on camera

Cast from our network to suit your customer, filmed using the product and talking about it in their own words.

Your founders and makers

Why the brand exists and how the product is made, from the people who know.

Cuts for every placement

Vertical for Reels and TikTok, with square and landscape versions where your ads need them.

Example day

An example brand day

A brand day is built around your products and how many creators you want in it. Here is one shape it can take.

  1. 09:00

    Product set-ups and close ups, before anyone is in front of the camera.

  2. 10:30

    First creator: product in use, then a short piece in their own words.

  3. 12:00

    Second creator, with a different look and a different customer in mind.

  4. 13:30

    Founder or team interview.

  5. 15:00

    Wrap. Footage goes to the edit, cut for each placement.

Shot and edited by Amber

Reels from our content lead

Amber Cannon films and edits our content days. These are Reels she has made for hospitality, retail, beauty, fitness and lifestyle clients. Tap any of them to watch.

The person who edits these is the person behind the camera on your day.

A good fit if

  • You sell a product people can see working
  • You run paid social, or you are about to
  • You want studio footage and creator content in one place

Probably not for you if

  • You need a TV advert with a production company behind it
Proof

Where our creators come from

Amber Cannon, who shoots and edits our content days, is a content creator herself. Abbie McDonnell makes beauty and skincare content as a creator. They know what a good brief looks like from the other side of the camera.

We have not run a brand content day under the Glide name yet. We have built websites and run search for product brands, and that work is on our case studies page.

Case studies →

The crew

Who turns up on the day

The same small team on every content day. You meet us before we film.

Amber Cannon - Shoots and edits

Amber Cannon

Shoots and edits

Amber films every content day and edits what comes out of it. She is a content creator herself, so she knows what works on camera from both sides.

Abbie McDonnell - On set, and a creator

Abbie McDonnell

On set, and a creator

Abbie runs the set: props, the shot list, release forms and the photos. She also makes beauty and skincare content as a creator.

Mike McDonnell - Founder, directs the day

Mike McDonnell

Founder, directs the day

Mike plans the day, runs the interviews and keeps an eye on the clock. He also reads and replies to every enquiry.

Matthew Ludlow - Looks after the monthly work

Matthew Ludlow

Looks after the monthly work

If you want the footage posted and advertised each month after the day, Matt keeps that moving and keeps you updated.

Answers

Questions we get asked

Usage is agreed in writing for each creator before anyone films: where the content can run, whether it can go in paid ads, and for how long. Nobody has to guess later.

Yes. We run Meta ads, and Google where it fits. Some brands want the footage and nothing else, which is fine.

A half day is £1,050 + VAT and a full day is £1,750 + VAT. A half day includes 3 edited Reels and 5 edited photos, a full day 5 Reels and 10 photos. Extra Reels are £95 each, or 10 for £750, and extra photos £10 each, or 50 for £350. Travel outside Essex and London is added. You get the full figure in writing before you book.

We are based in Essex and film across Essex and London most of the time. We go further when the job suits it: our last content day was in Harrogate. Travel outside Essex and London is added to the quote, and you see it before you book.

Tell us what you're working on

Fill in the form and tell us what you're trying to achieve, who you're going after and what you can spend. Mike reads every one and comes back with a straight answer on whether we can help.

Plan a content day

Takes two minutes. No calls, no diary tennis. A reply within one working day.