Product content and creator content from one shoot.
We film your products, cast creators from our network, and cut it all for your ads and your feed.
Your ads need more video than one shoot a year gives you
Paid social gets through content fast. An ad that works this month is tired by next month, and a brand that shoots twice a year ends up running the same three videos until they stop working.
We plan a brand content day for volume: product close ups, creators using the product on camera, your founders telling the story, and every piece cut for the places it will run. If you need more than one day gives you, we source creators from our network to film at home as well.
What we would film for your brand
Product shots that move
Texture, packaging and the product in use, lit properly.
Creators on camera
Cast from our network to suit your customer, filmed using the product and talking about it in their own words.
Your founders and makers
Why the brand exists and how the product is made, from the people who know.
Cuts for every placement
Vertical for Reels and TikTok, with square and landscape versions where your ads need them.
An example brand day
A brand day is built around your products and how many creators you want in it. Here is one shape it can take.
09:00
Product set-ups and close ups, before anyone is in front of the camera.
10:30
First creator: product in use, then a short piece in their own words.
12:00
Second creator, with a different look and a different customer in mind.
13:30
Founder or team interview.
15:00
Wrap. Footage goes to the edit, cut for each placement.
Reels from our content lead
Amber Cannon films and edits our content days. These are Reels she has made for hospitality, retail, beauty, fitness and lifestyle clients. Tap any of them to watch.
The person who edits these is the person behind the camera on your day.
A good fit if
- You sell a product people can see working
- You run paid social, or you are about to
- You want studio footage and creator content in one place
Probably not for you if
- You need a TV advert with a production company behind it
Where our creators come from
Our creator network is built around Amber Cannon, who shoots and edits our content days and works as a UGC creator herself. Abbie McDonnell makes beauty and skincare content as a creator. They know the people, and they know what a good brief looks like.
We have not run a brand content day under the Glide name yet. We have built websites and run search for product brands, and that work is on our case studies page.
Who turns up on the day
The same small team on every content day. You meet us before we film.
Amber Cannon
Shoots and edits
Amber films every content day and edits what comes out of it. She is a UGC creator herself and knows a lot of others, which is where our creator network comes from.
Abbie McDonnell
On set, and a creator
Abbie runs the set: props, the shot list, release forms and the photos. She also makes beauty and skincare content as a UGC creator.
Mike McDonnell
Founder, directs the day
Mike plans the day, runs the interviews and keeps an eye on the clock. He also reads and replies to every enquiry.
Matthew Ludlow
Looks after the monthly work
If you want the footage posted and advertised each month after the day, Matt keeps that moving and keeps you updated.
Content days for everyone else
The same crew and the same day, planned differently for each.
Questions we get asked
Yes. That is our UGC service: we match you with creators from our network, brief them, and collect the finished content. It works on its own or alongside a content day.
Usage is agreed in writing for each creator before anyone films: where the content can run, whether it can go in paid ads, and for how long. Nobody has to guess later.
Yes. We run Meta ads, and Google where it fits. Some brands want the footage and nothing else, which is fine.
It depends on how long we are there, how many places we film and how much editing you need. You get the figure in writing before you book. The form asks for a rough budget, which lets us tell you straight away whether it works.
We are based in Essex and film across Essex and London most of the time. We go further when the job suits it: our last content day was in Harrogate. Travel outside Essex and London is added to the quote, and you see it before you book.
Tell us what you're working on
Fill in the form and tell us what you're trying to achieve, who you're going after and what you can spend. Mike reads every one and comes back with a straight answer on whether we can help.
Plan a content dayTakes two minutes. No calls, no diary tennis. A reply within one working day.