Interior design is the most Instagram-shaped trade there is. Most studios post like it is a diary.
Stories that vanish in a day, a Reel every few weeks, and a grid that does not show the work. We run Instagram for UK design studios: planning, editing, posting and the Meta ad account. On one studio account that took followers from 549 to 3,903 in three months.
An account that sells the studio while you are on site
Someone running it properly, every week. Planning, editing, captions, posting and the ad account if you want one. A typical month is 12 feed posts and 12 stories. You send clips from site and the finished rooms, because you are the one in the building. That is the whole of your involvement.
A grid that works when you are not posting. Someone who taps your profile decides in about four seconds. The work has to be the first thing they see, not a quote graphic or a half-finished room. Feed posts and Reels stay and keep selling; stories are gone in a day.
Growth you can see. One studio account we took on was three quarters stories with two Reels in ninety days. Busy, going nowhere. Moving the weight to Reels and feed posts, with a Meta campaign alongside, took it from 549 followers to 3,903 in three months.
The honest part, because it decides whether this is worth buying: that is a credibility number, not a lead number. It is what a supplier sees when they look you up and what a homeowner checks after a friend mentions you. The enquiries come through your website, which is why we would usually fix that first.
See the full storyWhat we change on a studio account
Move the weight off stories
Stories are for the people who already follow you, and they are gone in a day. Reels and feed posts are what reach people who do not know you yet and what still sells the studio to someone landing on the grid in six months.
Show the build, not only the reveal
Finished rooms are the easy post and everyone has them. The joinery going in, the wall coming down, the sample laid on the floor: that is what people watch to the end, and it is what convinces a developer you can run a job.
Make the grid read as a portfolio
Someone who taps your profile decides in about four seconds. If the first nine squares are a mix of quotes, reposts and half-finished rooms, the studio looks smaller than it is.
Put a route back to the site in place
Instagram is rented ground. The account is worth having because it sends people somewhere you own, and that only happens if the profile and the captions are built to do it.
Instagram for studios, answered
We need you on site with a phone, and that is genuinely most of it. You are already in the rooms; nobody else can be. You send the raw clips and the finished photography, we handle planning, editing, captions, posting and the ad account. That split works because you are the one who can film the joinery going in, and nobody sends a videographer to site every week.
12 feed posts and 12 stories a month is the standard rhythm, with Reels making up most of the feed side. The mix matters more than the number. An account that is three quarters stories looks busy and builds nothing, because stories vanish in a day and take the reach with them.
Not directly, and anyone promising otherwise is selling you something. Followers are the visible number and they do real work: credibility with suppliers, recognition in your area, and the thing a homeowner checks after a friend mentions you. The enquiries come through the website, which is why we would usually rebuild that before touching the feed.
Not to have a good account, no. Ads are what you add when you want reach faster than content alone will build it. On the studio account above the Meta campaign was bought deliberately as a visibility play in their area, and it is what took followers from 549 to 3,903 in three months. Ads management is priced separately, from £500 a month plus your spend.
It sits outside the retainer and it is priced on how much you post, whether you need filming as well as editing, and whether ads sit on top. We would rather give you a real number for your studio than a starting-from figure you then have to unpick. Tell us what you are doing now and we will tell you what it costs.
Pinterest behaves like a search engine rather than a social feed, so it suits a studio with a deep photo library and a long decision cycle, and it keeps working on old pins in a way Instagram does not. Houzz matters to some studios and very little to others. We will tell you which you are rather than selling you both.
The site the feed sends people to: websites for interior designers. The ad account behind the growth: Google and Meta ads. For the whole retainer, see marketing for interior designers.
Want your feed to look like the work you do?
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