Be found in the places that actually matter, with details that match everywhere.

Because the rest do nothing. Citations mattered far more ten years ago, when Google used them to work out whether a business was real and where it was. Your Google Business Profile, your website and your reviews do that job now. Listing number 71 on a site with no traffic moves nothing, and there is no hidden threshold where the obscure ones start counting. We would rather do 25 properly than 100 badly and charge you for the difference.

It helps, and it makes the case for being selective stronger rather than weaker. AI answers lean heavily on how authoritative a source is. A directory with no traffic and nothing linking to it contributes nothing to what an assistant says about you. The sources that do count are the well-known ones, your own site and the sector directories, which is exactly what we focus on.

It removes a reason for you to be passed over and it puts you in front of people already looking. What it will not do is guarantee rankings, traffic or enquiries, and anyone who promises that is guessing. The honest version: correct, consistent details are a foundation. They are not a campaign.

That is the first thing we fix. A listing with the wrong town or an old phone number does more damage than a missing listing, and it is more common than people expect. We have found businesses filed under entirely the wrong city. Correcting what exists comes before adding anything new.

Yes, and it is one of the reasons to use us. Every listing description is a financial promotion, so nothing is submitted until your compliance route has approved the wording. We know that adds time and we build it into the process rather than discovering it halfway through. We will never describe a restricted adviser as independent.

You do. We create the accounts on an email address we control so they can actually be maintained, which is the opposite of what usually happens, and we hand them over on request if you ever stop working with us. Plenty of businesses cannot edit their own listings because a freelancer used a throwaway inbox years ago. We will not do that to you.

Publishing your details more widely can attract the occasional cold call, and that is precisely why we are selective. Most of that comes from the junk end of the directory world, which we do not use. The places we list you are the ones Google, AI assistants and real customers pay attention to.

Most listings publish within a few days of submission. Some directories moderate manually and take longer, and a small number reject entries for reasons outside anyone’s control. Where that happens we tell you rather than quietly swapping in a replacement to keep a number up.