Marketing for mortgage brokers that clears compliance first time.
Most agencies will happily write you a website that your network then sends straight back. Glide builds and runs marketing for FCA-regulated firms, so what we produce is written for the person who has to sign it off. More of the right enquiries, less of your week spent on rewrites.
Broker marketing has two gatekeepers, and most agencies only know about one
The first is the client, and every agency understands that job. The second is compliance: your network, your principal firm, or your own compliance function depending on how you are set up. They are the reason a perfectly good landing page sits unpublished for three weeks while wording gets argued over.
A generalist agency writes for conversion and treats the sign-off as someone else's problem. You then pay for it twice: once in fees, once in the hours you spend translating between your marketer and your compliance reviewer.
We start from the rulebook. Financial promotions, Consumer Duty, evidenced claims and clear risk wording get handled in the first draft, which is what makes a first-time approval realistic.
Everything a brokerage needs to grow, built for a regulated firm
- A broker website that earns trust fast: who you are, what you can arrange, and how to start, without the stock-photo template every other broker is using
- Local and national SEO so you turn up when someone searches for a broker rather than paying a portal for the same lead three times
- Google Ads done properly, including the FCA advertiser verification that stops most firms advertising at all
- Copy written for your network or principal firm to sign off, so approval is a formality rather than a fortnight
- One monthly fee from £350, website included, no five-figure upfront build
The full sign-off process is set out on our marketing for regulated firms page.
We already market inside the FCA's rules
Square 4 Partners is an FCA compliance consultancy. Their clients are wealth managers, lenders, banks and insurers, and their entire business is knowing the rules that govern how regulated firms behave. We run their search visibility and their Google Ads, and they rank on page one for the compliance terms their own clients search for.
That is the part worth paying attention to. When the firm whose job is knowing the rules hands you its own marketing, you are working with people who read the rulebook for a living rather than learning it on your budget.
Read the Square 4 case studyFrom £350/mo, no big upfront build
Website, hosting, search work and ongoing improvements on one monthly fee. No five-figure bill before anything goes live, and no twelve-month wait to find out whether it worked.
See pricing and plansMortgage broker marketing, answered
The questions brokers ask us before they commit to anything.
That is what it is built for. If you are an appointed representative, your network or principal firm signs off your marketing, so we write for that reviewer from the start: claims evidenced, risk wording present, nothing that needs unpicking. You get the copy and the reasoning together, so it can be approved rather than argued about.
Yes, but Google requires FCA advertiser verification before a financial services firm can advertise, and that step stops a lot of brokers before they start. We handle the verification and build campaigns that respect financial-promotion rules. We have written a full guide to how this works for advisers, and the same process applies to brokers.
Parts of it almost certainly are. Anything that invites someone to take up a regulated service, or makes a claim about rates, savings or outcomes, falls in scope. That is exactly the part generalist agencies get wrong, because they write whatever converts and worry about it later. We treat the site as promotional material from the first draft.
We run SEO and Google Ads for an FCA compliance consultancy, a firm whose entire business is knowing these rules, and that work is published as a case study on this site. Their own clients are wealth managers, lenders, banks and insurers. If you want to know exactly who else we work with and how close it is to your setup, ask us on the call and we will tell you straight.
Portal leads are rented and you are usually buying the same enquiry as two other brokers. Search visibility and a site that converts are yours, and they compound. Most brokers we speak to want to reduce portal dependency rather than replace it overnight, which is the sensible way to do it.
From £350 a month with the website included and no five-figure upfront build fee. If you want Google Ads managed on top, that starts higher. We will tell you early if we do not think we are the right fit.
We also work with
Same approach, different rulebook.
Financial advisers and IFAs
Every ad and landing page is a financial promotion. We market advice firms without turning growth into a compliance problem.
Regulated by FCA
Financial Advisers & IFAsAccountancy practices
A trust-led website plus the practice automation that gives you your time back, and help with the MTD repricing conversation.
Regulated by ICAEW, ACCA or AAT
AccountantsCompliance consultancies and RegTech
Get found for the work you actually do: s166, Consumer Duty, CASS, authorisations. We already rank a firm like yours.
Regulated by FCA
Compliance ConsultanciesReady to grow your brokerage without the compliance headache?
Tell us how you are set up and who signs off your marketing. We will tell you straight whether we are the right fit.
Tell us what you're working on
Fill in the form and tell us what you're trying to achieve, who you're going after and what you can spend. Mike reads every one and comes back with a straight answer on whether we can help.
Tell us about your projectTakes two minutes. No calls, no diary tennis. A reply within one working day.