Marketing for compliance consultancies that gets you found by the firms who need you.

Yes. We already produce ranking content on skilled person reviews, Consumer Duty, CASS and more for an FCA compliance consultancy. We research with your team and keep every claim accurate and defensible. Where we are not certain, we ask you rather than guessing, because a wrong regulatory statement on your site costs you the credibility you sell.

Generally not, and a lot of consultancies market as though it is. The test at The test has two limbs: the communication must have the purpose of leading someone to engage in investment activity, and it must be promotional in nature. Selling regulatory consultancy to a firm is not an inducement to engage in investment activity. The picture changes if you are an appointed representative, if you approve or promote products, or if the copy strays into promoting an investment, so it is worth confirming against your own permissions. The CAP Code still applies to your website either way.

Usually yes, within the advertising rules that apply to everyone. Most compliance firms instinctively apply their clients’ constraints to their own copy, which is why so many consultancy websites read like a disclaimer with a logo on top. Your buyers are choosing an adviser, and they need to see judgement and a point of view. Being cautious about your own marketing is not the same as being credible.

That is the core of what we do. We target the non-branded compliance terms your buyers search rather than your firm name, and we have a client on page one for exactly those: treating customers fairly, FCA skilled person review, Consumer Duty board reports.

It is a large part of why this work matters now. Compliance buyers increasingly ask an AI assistant what a skilled person review involves or what Consumer Duty requires before they ever open Google. Clear, well-structured, genuinely authoritative pages on named regulatory topics are what those systems quote. Nobody can promise a citation, but the content that earns them looks exactly like the content that ranks, and we build for both.

By publishing on it before your competitors do. The section 21 approver gateway came into force on 7 February 2024 and changed who may approve promotions for unauthorised persons. In the same year the FCA had 19,766 promotions amended or withdrawn after its interventions, nearly double the previous year. Every change of that kind creates a wave of firms searching for exactly what you sell, usually months before anyone publishes a decent page about it. We watch the Handbook and the FCA publication feed with you and turn what matters into content while the search demand is still forming.

Yes, and it is a normal constraint in this sector. Skilled person work, enforcement support and remediation almost never becomes a named case study. Authority gets built through the quality of your thinking on the topic rather than through client logos, which is why content and search matter more here than in most industries. We will not ask you to publish anything that puts a client relationship at risk.

Yes, and note that Google’s UK verification requirement covers financial services advertising whether or not the service itself is FCA regulated, so it can catch you even though you are not selling a regulated product. You apply with your business details and domains, and the details must match your registered position exactly. We handle the application and the account setup.

We draft, you check. The heavy lifting on structure, search intent and publishing is ours. What we need from you is the expert judgement we cannot invent: the nuance in how a rule applies in practice. In our experience that is a short review call rather than an ongoing commitment, and it is the part that makes the content worth reading.

Rules cited across this site were checked against the live FCA Handbook and legislation.gov.uk rather than written from memory, and dated where the source shows a date. The Handbook moves constantly, so anything published for you gets a review point rather than being left to age quietly. We are a marketing agency, not a compliance firm, and you will always be the technical authority on your own content.

No. One monthly fee from £350, website included, no five-figure upfront bill.