Marketing for financial advisers who want more enquiries, without the compliance risk.

Yes, with the right setup. Google has required verification for financial services advertisers targeting the UK since 6 September 2021, and it covers every ad format and asset, including services that are not FCA regulated. You apply with your FRN, your business details and your domains, plus a warranty that you will comply with the financial-promotion rules. Two things catch firms out. Your Google Ads account must contain a contact on the same email domain as the FCA-registered firm, and your business details must match the FCA register exactly, so an old trading name or a missing domain fails the check. We handle the application and the account setup.

For mainstream investments, no, and the FCA has said so directly. Its guidance on risk warnings, published in December 2025 and updated in May 2026, states that it does not prescribe risk wording for mainstream investments and that its behavioural testing suggests just stating “capital at risk” is often ineffective. What the rules require is balance: a fair and prominent indication of the risks wherever you reference the benefits. This does not apply to high-risk investments, which carry their own prescribed warnings.

Not a generic repeated one. The FCA is explicit that promotions must be standalone compliant but that this does not require generic, repeated risk disclosure on every page. It goes further and warns that generic risk warnings can be unnecessary and can mislead or confuse consumers by detracting from the relevant risks. Consumer Duty pushes the same way: the Consumer Duty guidance tells firms to avoid unnecessary disclaimers.

No. If you can only recommend from a limited range, the rules do not let you describe yourself as independent. If you offer both kinds of advice you can use the word about the independent part only, you cannot give that part more prominence than the rest, and no single adviser can do both. This one catches a lot of firms whose website was written before the advice model changed.

Yes, with conditions. It cannot be the most prominent thing on the page, it has to cover five years, you have to say where the figures came from, and it needs a clear warning that past performance does not predict future returns. If the figures are before charges, you have to show what charges do to them.

Only if you can evidence them. Projections have to rest on real data rather than hope, show a bad scenario alongside the good one, and carry a warning. If you cannot get the data to support the projection, the guidance says do not publish it rather than caveat it.

Yes, to all of it, including social media. The requirement is that your communications meet clients’ information needs, are likely to be understood, and leave them able to make a properly informed decision. In practice that pushes in the same direction as good marketing: say it clearly, do not bury the important part, and cut the disclaimers nobody reads.

We take it seriously, but the regulatory duty stays with you, and we would rather say so than let you assume otherwise. The rules place the approval and record-keeping duties on the authorised firm. What you get from us is copy drafted to the standard first time, with the reasoning and the rule reference attached, so your compliance review is a short conversation rather than a rewrite.

That is the point. We build financial-promotion and Consumer Duty compliance into the work from the start, so what we send for sign-off is designed to pass rather than to be walked back. If we are unsure whether something clears a rule, we flag it in the draft instead of hoping nobody notices.

We run compliant SEO and Google Ads for an FCA regulatory compliance consultancy, the kind of firm that tells other firms how to get this right. Every rule reference on this page was checked against the live FCA Handbook rather than written from memory. We are a marketing agency, not your compliance function, and nothing here is legal or regulatory advice.

No. One monthly fee from £350, website included, no five-figure upfront bill. See the pricing page for what sits in each tier.