For IFAs, wealth managers & financial advisers

Marketing for financial advisers who want more enquiries, without the compliance risk.

Most agencies don't understand the FCA rules that govern how a financial adviser can market. We do. Glide builds your website, gets you found by the clients already looking for advice, and runs your ads, all with financial promotions and Consumer Duty built in. More of the right enquiries, and nothing that puts you in front of your compliance officer for the wrong reasons.

Marketing a regulated advice firm isn't like marketing anything else

Every claim, every ad, every landing page is a financial promotion. One loose line and it becomes a compliance problem. So most advisers either avoid marketing and watch the referral pipeline dry up, or hand it to a generalist agency that doesn't know the rules and hopes for the best. Neither gets you in front of the right clients safely.

Everything you need to grow, built for a regulated firm

A compliant website that's clear, credible, and written to earn trust and pass compliance
Get found: SEO and AI-search so the people already looking for an adviser find you first
Google Ads, properly: we handle the FCA advertiser verification that stops most firms advertising, and run ads that respect financial-promotion rules
One accountable team, one monthly fee, no five-figure upfront build

We already market inside the FCA's rules

Glide runs compliant SEO and Google Ads for an FCA regulatory compliance consultancy, the kind of firm that advises others on getting compliance right. Consumer Duty, financial promotions, advertiser verification: this is our normal, not a risk we're learning on your account.

The proof

Square 4 Partners (FCA compliance): we took a financial-services compliance consultancy from around position 28 to 14 on Google, and onto page 1 for real FCA-compliance search terms.

Honest framing: it's compliance, not advice, but it's the same rulebook.

Read the Square 4 case study

From £350/mo, no big upfront build

One monthly fee covers the website, the search foundations and the ongoing work, with compliance built in. No five-figure upfront bill.

See pricing
Answers

Financial adviser marketing, answered

Yes, with the right setup. Google requires FCA advertiser verification before a financial-services firm can advertise, which trips up a lot of firms. We handle that verification and build the ads to respect financial-promotion rules.

That's the point. We build financial-promotion and Consumer Duty compliance into everything from the start, so what goes live is designed to pass compliance, not to be walked back afterwards.

No. One monthly fee from £350, website included, no five-figure upfront bill.

Ready to grow your advice firm, compliantly?

Let's scope your project

Book a 30-minute scoping call. We'll talk through what you're trying to achieve, who you're going after, and what an AI-powered website or app could look like for your business.

Scope your project

30 minutes. No obligation. Just a straight conversation about what you're trying to build.