Proflax Natural

The Problem

Proflax Natural, a Devon-based business selling all-natural and herbal pet supplements for dogs and cats, was doing well with trade stockists, but their direct-to-consumer sales online were struggling.

• Their website was complex and overwhelming, with too many products and not enough guidance.
• Customers didn't know which supplement was right for their pet.
• Their SEO wasn't working, meaning they weren't being found when people searched for things like "natural dog joint supplement."
• They weren't making the most of Google Shopping to get in front of potential buyers.

At the Crufts Show, we noticed something important: customers needed a consultation to find the right product for their dog. Without that guidance online, potential customers were dropping off the site without buying.

What We Did

Built a "Superquiz", an interactive tool that asks dog owners a series of questions and recommends the perfect supplement based on their answers.

Redesigned the website with proper CRO principles, improving the layout, adding testimonials, and making the site feel more professional.

Created category pages helping Proflax rank in Google searches for terms like "natural dog joint supplement."

Set up Google Merchant Center and Google Shopping, ensuring their products showed up for people actively looking to buy pet supplements.

The Results

• 10x increase in online revenue: Direct ecommerce sales skyrocketed.
• More customers finding them through Google: Ranking for key product searches.
• The Superquiz became a game-changer: Customers now had a clear buying journey.
• Proflax now competes with major pet supplement brands online.

Why this matters for your business

If your direct-to-consumer store is underperforming next to a healthy wholesale channel, the problem usually isn't the product — it's how the site helps the buyer choose. We combine CRO, SEO and smart on-site tools to turn confused browsers into confident buyers, and pull DTC growth out of stalled e-commerce stores.