Dean Heim & Co

The studio

Dean Heim & Co is an interior design and build studio in Harrogate. Design, made-to-order joinery, art curation and fit-out sit under one roof, which means the studio sells to two kinds of buyer at once: private homeowners across Yorkshire, and property developers who want a finished scheme rather than a mood board. The work photographs well and gets talked about. The marketing had not kept up with it.

The brief

Two problems, one retainer. The website was on Wix, took nearly two seconds to show a photograph and read like a template. Instagram was live but three quarters of what went out was stories that vanished in a day, with two Reels in ninety days. For a studio whose work is visual, both were costing it the first impression.

The website

We rebuilt deanheim.co.uk from scratch and moved it off Wix. Twenty-one pages, each with one keyword to rank for, so the interior design page, the joinery page and the project pages stop competing with each other. Black, white and off-white throughout, the studio’s own project photography and nothing else: no stock, no AI images, no filler. Seven project pages, six service pages, a separate route for developer enquiries, and structured data so Google reads it as a local business in Harrogate rather than a brochure.

The old site weighed 729 KB and took 1.94 seconds to load. The new one is 178 KB and loads in 0.51 seconds, roughly four times lighter and four times faster. It went live on 8 September 2026.

Instagram

The account had 549 followers in June 2026. We moved the content mix to Reels and feed posts, 12 posts and 12 stories a month, and ran a Meta engagement campaign alongside to put the work in front of the right people in the studio’s area. By 13 September 2026 the account was at 3,903 followers.

What we will not tell you is that followers are enquiries. They are the visible number. The enquiries come through the site, which is why the site was rebuilt first.

What we do each month

The website, the hosting and the SEO foundations sit inside the retainer. Social sits alongside it: planning, editing, posting and the ad account. Ben and Sophie send the raw footage from site and the finished rooms, and we do the rest.

The takeaway

If your work sells itself once someone is in the room, the marketing has one job: get you into the room. A site that shows the photograph before the visitor leaves, and an Instagram that shows finished rooms rather than a diary, is what does that.