Poochigang
Helping a Business Owner Take Control of Their Website & Rank on Google
A rebuild and SEO programme for Poochigang that put the owner back in control of the site day-to-day and ranking on Google for the searches that matter.
The brief
Poochigang is an owner-run business that had outgrown its previous setup on every front: the site was hard to update, the design was getting tired, and Google wasn't surfacing it for the searches that brought in real customers. The owner wanted to take back control — both technically and commercially — and turn the website into something they could actively run.
The challenge
Owner-run businesses can't afford to be hostage to an agency every time they want to tweak a page or add a product. They also can't afford to ignore SEO and watch competitors collect the traffic they deserve. The rebuild had to deliver three things at once: an easier-to-manage platform, a fresher front end, and a serious lift in Google visibility.
What we did
A rebuild on a platform the owner can run
We rebuilt the site on a platform that lets the owner add, edit and update content without having to come back to us for every change. Day-to-day control without a developer in the loop.
An SEO programme aimed at the right queries
We targeted the searches that actually bring buyers in — not vanity keywords. Page titles, structure, internal linking and on-page content were all set up to compete for the terms that matter, and ongoing work has kept rankings climbing.
Visibility you can see
We made sure the owner could see the impact themselves: what's ranking, what's improving, and which pages are doing the work. Marketing without a black box.
The outcome
Poochigang's owner can now manage the website independently, and the site is ranking on Google for the key terms that bring in real customers. The business has stopped paying twice — once for the agency, once for the lack of control — and is finally getting real value out of being online.
Why this matters for your business
If you're an owner who wants to actually run their website, not just pay for it, we can give you a platform you control and an SEO programme that earns its keep. No black boxes, no agency lock-in, no waiting on someone else to update a phone number.
Want to actually run your own website without an agency in the loop?
We rebuild sites for owner-run businesses on platforms you can manage yourself, with SEO programmes that ranks you on Google and shows you exactly what is working.
Take back control with GlideWant to actually run your own website without an agency in the loop?
We rebuild sites for owner-run businesses on platforms you can manage yourself, with SEO programmes that ranks you on Google and shows you exactly what is working.
Let's scope your project
Book a 30-minute scoping call. We'll talk through what you're trying to achieve, who you're going after, and what an AI-powered website or app could look like for your business.
Scope your project30 minutes. No obligation. Just a straight conversation about what you're trying to build.