Number Six
Web Design for a Designer Clothing Store
A conversion-led e-commerce build for a designer clothing store, delivering where previous agencies had failed and turning online into a serious sales channel.
The brief
Number Six is a designer clothing retailer carrying premium menswear and womenswear from carefully curated brands. The product range and the in-store experience were strong, but the website hadn't kept pace — and previous attempts at fixing it with other agencies had stalled.
The challenge
Designer e-commerce isn't a generic retail problem. Buyers are paying serious money for clothes they've often seen in person, and the site needs to communicate the brand, the quality and the trust that justifies the price tag. Number Six needed a build that finally got over the line, presented the product the way it deserves, and gave the team a platform they could actually run day-to-day.
What we did
A premium, conversion-led design
We rebuilt the site around how designer buyers actually shop: product front and centre, clean galleries, considered typography, and a layout that makes the brand feel as elevated online as it does in store.
E-commerce that the team can run
We chose a platform and structure that lets the in-house team manage products, inventory and content without needing an agency every time something changes. New drops, sales and stock updates ship without friction.
SEO baked in
Category pages, product pages and content are structured for search — so the site doesn't just convert buyers who already know the brand, it pulls in new ones who are searching for the labels Number Six carries.
The outcome
Number Six finally has the e-commerce store the brand deserves. Omaran Arain, Director, put it best: "Mike delivered where others failed. Easy to work with, highly skilled, and always supportive for our designer clothing e-commerce store." Online is now a real sales channel rather than a brochure with a checkout strapped on.
Why this matters for your business
If you've had a bad run with previous agencies on e-commerce, you're not alone. We rebuild designer, premium and specialist online stores around conversion, brand and ease of use — and we get the project shipped without the drama that usually surrounds these builds.
Need a designer e-commerce site that actually sells?
We build conversion-led online stores for designer, premium and specialist retailers that present the brand properly and turn online into a serious sales channel.
Plan your e-commerce build“Mike delivered where others failed. Easy to work with, highly skilled, and always supportive for our designer clothing E-commerce store.”
Omaran Arain
Director, Number Six
Need a designer e-commerce site that actually sells?
We build conversion-led online stores for designer, premium and specialist retailers that present the brand properly and turn online into a serious sales channel.
Let's scope your project
Book a 30-minute scoping call. We'll talk through what you're trying to achieve, who you're going after, and what an AI-powered website or app could look like for your business.
Scope your project30 minutes. No obligation. Just a straight conversation about what you're trying to build.