Charlie Whatson Counselling
Helping a Newly Qualified Counsellor Get Found Online with a Budget-Friendly Website & Local SEO
A warm, budget-friendly website and local SEO foundation that helped a newly qualified counsellor turn their qualification into a steady local practice.
The brief
Charlie Whatson had just qualified as a counsellor and was ready to start taking private clients. The hardest part of going independent isn't the work — it's getting found by the right people at the right moment. Charlie needed a serious online presence that didn't burn through a year of fees before the first client walked through the door.
The challenge
Counselling clients don't enquire lightly. They're looking for someone they can trust with something difficult, and they often choose by gut feel after a few minutes on a website. Charlie needed a site that felt warm, professional and human — and a local SEO foundation that put the practice in front of people who were actively searching for help in the local area.
What we did
A budget-friendly, considered website
We built a calm, professional site sized appropriately for a brand-new practice. Clear pages for the modalities and issues Charlie works with, an "about" page that gives prospective clients real sense of who they'd be meeting, and a respectful, low-pressure enquiry path.
Local SEO foundations
We targeted the searches that actually drive counselling enquiries — area-specific terms, common presenting issues, and the practical questions prospective clients ask. Page titles, structured data and Google Business Profile were all set up to give the practice every chance of showing up locally.
Foundations that grow with the practice
The site is set up to expand alongside the work. As Charlie's practice develops, new specialisms and locations can be added without rebuilding the site or starting from scratch.
The outcome
Charlie has a professional online presence that's generating local enquiries from real prospective clients — all within a starter-practice budget. The site reads as warm and trustworthy, the SEO is doing quiet work in the background, and the practice has a platform it can grow into rather than out of.
Why this matters for your business
If you're an independent practitioner — counsellor, therapist, coach, consultant — your website is your practice's first impression. We help sole practitioners and new businesses get a serious online presence that doesn't cost agency money and starts attracting the right clients from the off.
Independent practitioner ready to start attracting clients?
We help counsellors, therapists, coaches and consultants launch budget-friendly websites and local SEO that turn a brand-new practice into a steady flow of enquiries from the right people.
Plan your practice websiteIndependent practitioner ready to start attracting clients?
We help counsellors, therapists, coaches and consultants launch budget-friendly websites and local SEO that turn a brand-new practice into a steady flow of enquiries from the right people.
Let's scope your project
Book a 30-minute scoping call. We'll talk through what you're trying to achieve, who you're going after, and what an AI-powered website or app could look like for your business.
Scope your project30 minutes. No obligation. Just a straight conversation about what you're trying to build.