CK Air Conditioning
Building an Affordable Website & Local SEO Strategy for a New Business
An affordable website and local SEO foundation that took a brand new air-conditioning business from launch to top-of-Google in its catchment.
The brief
CK Air Conditioning is a new air-conditioning installation and servicing business founded by Charlie Evans. Like every new trade, the work was there — but only if the right customers knew the business existed. Charlie wanted a serious online presence from day one rather than spending a year hoping referrals would carry him.
The challenge
Brand-new businesses have no domain history, no reviews, no backlinks, and no track record for Google to lean on. They're competing against established firms that have been ranking locally for years. Charlie didn't have an inflated agency budget either — the build had to be lean, smart, and focused on the things that actually move the needle for a local trade.
What we did
An affordable but credible website
We built a website that punches above its price tag. Clean design, fast load times, trustworthy tone, and content focused on the questions a homeowner or office manager actually asks before they pick up the phone: how much, how quickly, how reliably, and what does the install actually involve.
Local SEO from day one
Rather than launching and waiting, we built local SEO into the foundations. Properly structured page titles and meta data, location and service pages targeted at the catchment, schema markup, and a clean Google Business Profile with consistent name-address-phone across the web. We focused first on lower-difficulty, higher-intent keywords so CK Air Conditioning could start picking off real searches early.
Conversion-focused layout
Every page is built to guide someone from "I need this fixed" to picking up the phone or sending a message. The site doesn't waste a click; the call to action is always one tap away.
The outcome
CK Air Conditioning is now ranking at the top of local search results for its target services and area, and leads are arriving through Google rather than hand-to-mouth referrals. Charlie has a sales pipeline he can plan a business around. As he put it, "We're getting far more leads through Google now we're right up the top on local search results."
Why this matters for your business
A new business doesn't have to wait years to compete on Google. With the right foundations in place from day one — fast site, clear pages, solid local SEO, a properly optimised Google Business Profile — we can shorten the path from launch to a steady flow of qualified enquiries.
Launching or rebuilding a trade business?
We help new and growing local services get found on Google fast, with affordable websites and local SEO foundations that bring in real, ready-to-book enquiries from day one.
Plan your launch with Glide“Mike and the team's expertise helped massively, we're getting far more leads through Google now we're right up the top on local search results.”
Charlie Evans
Owner, CK Air Conditioning
Launching or rebuilding a trade business?
We help new and growing local services get found on Google fast, with affordable websites and local SEO foundations that bring in real, ready-to-book enquiries from day one.
Let's scope your project
Book a 30-minute scoping call. We'll talk through what you're trying to achieve, who you're going after, and what an AI-powered website or app could look like for your business.
Scope your project30 minutes. No obligation. Just a straight conversation about what you're trying to build.