Old Sarum Tattoo
Website Refresh for Top World-Renowned Tattoo and Piercing Studio
A complete website refresh for a world-renowned tattoo and piercing studio that finally brought the digital presence up to the standard of the craft on display.
The brief
Old Sarum Tattoo is a long-established, internationally respected tattoo and piercing studio with a roster of artists whose work is collected, photographed and travelled-for. The brand has serious reputation in the industry. The website didn't.
The challenge
For a studio of this reputation, an outdated website actively works against the brand. Collectors choosing where to get a serious piece done research thoroughly — and the website is the first place they look. The old site was undermining the work rather than amplifying it, and the booking experience needed to feel as considered as the consultations the artists actually run.
What we did
A portfolio-first refresh
We rebuilt the site around the artists and their portfolios. Big, considered imagery, individual artist pages, and a layout that lets the tattoos and piercings carry the brand the way they should. The design feels closer to a curated gallery than a high-street studio.
A booking flow that respects the craft
We restructured the enquiry and booking experience so it works for both casual walk-ins and collectors planning a custom piece. Clear pricing context, clear artist matching, clear next steps.
Brand-led modern design
The visual identity, typography and tone all align with the standard of work on display. Visitors get an instant sense of why people travel internationally to be tattooed here.
The outcome
Old Sarum Tattoo now has a digital presence that matches its global reputation. Booking enquiries have improved, the brand reads as world-class at first glance, and the artists' portfolios are presented the way they deserve. Darren Hubbard put it simply: "Mike and Glide have been amazing to work with. The professionalism, support, and knowledge have been outstanding."
Why this matters for your business
If you run a studio, agency or creative business where the work is the brand, a tired website is actively costing you the best clients. We refresh brand-led websites for studios and creative practices so the digital presence finally does justice to what you actually do.
Run a studio or creative business where the work is the brand?
We refresh portfolio-led websites for studios, agencies and creative practices so your digital presence finally does justice to the work you put out into the world.
Plan your studio refresh with Glide“Mike and Glide have been amazing to work with. The professionalism, support, and knowledge have been outstanding.”
Darren Hubbard
Owner, Old Sarum Tattoo
Run a studio or creative business where the work is the brand?
We refresh portfolio-led websites for studios, agencies and creative practices so your digital presence finally does justice to the work you put out into the world.
Let's scope your project
Book a 30-minute scoping call. We'll talk through what you're trying to achieve, who you're going after, and what an AI-powered website or app could look like for your business.
Scope your project30 minutes. No obligation. Just a straight conversation about what you're trying to build.