CLG Academy
A Fast, Secure Website That Ranks #1 for Local Cricket Coaching
A fast, secure website and SEO programme for a cricket coaching academy, ranking number one locally and turning Google into the academy's busiest channel.
The brief
CLG Academy is a cricket coaching academy working with players from grassroots through to serious competitive level. The academy needed a website that did three things at once: feel as professional as the coaching itself, perform fast enough not to lose mobile-first parents mid-enquiry, and rank at the top of Google for local cricket coaching searches.
The challenge
Sports coaching is a high-trust purchase. Parents researching after-school coaching for their kids are scanning sites quickly and forming snap judgements on credibility. The site needed to look serious, load instantly on a school-run phone, and most importantly, actually be the site Google shows when someone searches "cricket coaching" plus a local term.
What we did
A fast, secure web build
We built the site on a fast, secure stack with mobile-first performance baked in. The site loads quickly, handles enquiry forms reliably, and gives families a credible first impression before they've even read a word.
Local SEO optimisation
We targeted the searches families actually run when looking for coaching — service-and-location combinations, age-specific queries, and the kind of practical questions parents ask before booking. Page titles, structured content and Google Business Profile were all set up to compete at the top of the local pack.
A website that earns its place
The site doesn't just rank — it converts. Enquiry paths are short, parent-friendly, and removed of the unnecessary friction that costs sports academies real bookings.
The outcome
CLG Academy now ranks #1 for local cricket coaching terms, and the website has become a core part of the business. Founder Piyush Somaiya put it best: "Glide Marketing went above and beyond. Fast, professional, and proactive. Our website is now a key part of our business."
Why this matters for your business
If you run a coaching academy, sports club or kids' activity business, your website has roughly three seconds to convince a parent on the school run. We build fast, credible sites and rank them in the local searches that actually fill your sessions.
Run a coaching academy, sports club or kids activity business?
We build fast, credible websites for coaching and kids activity businesses, ranked top of the local Google searches that actually fill your sessions.
Plan your coaching site with Glide“Glide Marketing went above and beyond. Fast, professional, and proactive. Our website is now a key part of our business.”
Piyush Somaiya
Founder, CLG Academy
Run a coaching academy, sports club or kids activity business?
We build fast, credible websites for coaching and kids activity businesses, ranked top of the local Google searches that actually fill your sessions.
Let's scope your project
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