BVS Braintree Van Sales

The brief

BVS Braintree Van Sales sells used commercial vans to tradespeople, fleet operators and small businesses across Essex and the South East. When sales dropped off, the business needed a way to switch demand back on quickly — not in three or six months, but week-on-week.

The challenge

Used-van buyers are decisive. Once they've decided they need a van, they're often buying within days. The forecourt that shows up at the top of Google in that moment wins. BVS needed to be in front of high-intent buyers fast, with the right vans, at the right price, in the right places — without burning budget on the wrong searches.

What we did

Tight targeting on high-intent searches

We built and managed a Google Ads campaign focused on the exact phrases buyers use when they're ready to act — make and model, body type, fuel type, and location combinations. Broad terms were filtered out aggressively to keep budget on the searches that turn into forecourt visits.

Landing-page alignment

Ads pointed to pages that match what the buyer searched for, so there's no friction between click and consideration. The right vans, the right details, the right next steps.

Ongoing optimisation

We tracked which searches were turning into enquiries and visits, and reshaped the campaign as the data came in. Bids, keywords and negatives are all tuned to keep performance trending up.

The outcome

Sales recovered and have stayed on a stronger footing. Google Ads is now a reliable engine for putting the right vans in front of the right buyers, with leads arriving consistently rather than seasonally.

Why this matters for your business

If you sell high-value, considered purchases where speed of response and visibility in the moment matter — vehicles, equipment, plant, big-ticket retail — paid search done well doesn't just bring traffic. It brings buyers. We run lean, focused Google Ads that defend your budget and put it where it pays back.