Roger Gray Golf
Website for a Golf Coach & Pro
A professional, personality-led website for a golf coach and pro that turns reputation and word of mouth into a steady stream of online lesson bookings.
The brief
Roger Gray is a working golf professional offering coaching, lessons and club-fitting to golfers across a range of abilities. The business is built on personal reputation and the quality of the coaching — and as more players started searching online for lessons rather than asking around the clubhouse, the website needed to reflect what Roger actually offers and make it easy to book in.
The challenge
Coaching is a personal-brand business. Players choose a coach as much on instinct as on technique, and a website that feels generic or templated undersells the person behind it. Roger needed an online presence that put the coaching philosophy, the experience and the personality on display — and converted that into actual bookings rather than just impressions.
What we did
A personality-led design
We built a website that puts Roger at the centre. The look, the imagery and the tone all reflect the coaching style — considered, professional, personable. Players landing on the site get an instant sense of what working with Roger would actually be like.
Clear coaching offer
Lessons, packages, junior coaching, club-fitting — each is clearly explained, with an obvious next step for anyone ready to book. No dead ends, no working out who the page is for.
Local SEO foundations
We optimised for the searches a golfer actually types — "golf lessons near me," location-and-coach combinations, and intent-led queries about specific aspects of the game. Page titles, content and Google Business Profile are all set up to put Roger in front of players in the catchment.
The outcome
Roger Gray Golf has a website that does justice to the coaching and turns online interest into real lessons in the diary. The brand has a serious digital presence to match the standard of work, and players arrive pre-sold on the coaching style before they ever pick up the phone.
Why this matters for your business
If you're a coach, consultant or specialist who lives or dies by personal reputation, your website is your career trailer. We build sites for sole practitioners that take the personality, expertise and tone of voice that wins clients in the room — and put it to work online.
Coach, consultant or specialist with a personal brand?
We design personality-led websites for coaches, pros and consultants that turn reputation and word of mouth into a steady stream of online bookings and enquiries.
Plan your coaching websiteCoach, consultant or specialist with a personal brand?
We design personality-led websites for coaches, pros and consultants that turn reputation and word of mouth into a steady stream of online bookings and enquiries.
Let's scope your project
Book a 30-minute scoping call. We'll talk through what you're trying to achieve, who you're going after, and what an AI-powered website or app could look like for your business.
Scope your project30 minutes. No obligation. Just a straight conversation about what you're trying to build.