Joe's Whippy
Web Design for an Ice Cream Business
A fun, brand-led website for a local ice-cream business that turns event browsers into booked dates and packed summer calendars.
The brief
Joe's Whippy is a local ice-cream business — events, weddings, parties, summer markets — built around a brand with a sense of fun and serious attention to product quality. As more customers started Googling for ice-cream van bookings rather than asking around, the website needed to step up and become the front door for new business.
The challenge
Ice-cream van bookings are emotional purchases. People are picturing a moment — a wedding, a kid's birthday, a corporate summer party — and they want to feel confident the supplier will turn up, look the part, and do it brilliantly. A bland or generic website undermines all of that. Joe's needed a site that sold the feeling, made the booking process obvious, and worked seamlessly on the phone where most customers were browsing.
What we did
A brand-led, fun design
We leaned into the joy of the product. Colour, imagery and copy all reflect the warmth and personality of the brand without losing professionalism. The site feels as good to scroll on a phone at a kitchen table as the ice cream looks at an event.
Mobile-first, conversion-focused
Most enquiries come from mobile. Every page is built mobile-first, with clear booking enquiry calls to action, fast load times, and zero friction between landing on the homepage and getting in touch about a date.
Local SEO foundations
We optimised pages for the searches that actually drive bookings — area-specific terms for ice-cream van hire, weddings, events and parties — and tidied up the local search signals so Google has every reason to surface Joe's when someone in the catchment is planning their day.
The outcome
Joe's Whippy has a website that captures the personality of the business, communicates the service offer at a glance, and turns casual browsers into booked dates. It works as hard on a wet weekday as it does in the middle of a heatwave.
Why this matters for your business
If you sell experiences — events, hospitality, weddings, hire — your website's job is to make people feel something quickly and book just as fast. We build experience-led sites for hospitality and events businesses that turn browsing into bookings.
Sell events, hire or hospitality services?
We design fun, brand-led websites for events, hospitality and hire businesses that turn casual browsers into booked dates and packed calendars.
Talk to Glide about your events siteSell events, hire or hospitality services?
We design fun, brand-led websites for events, hospitality and hire businesses that turn casual browsers into booked dates and packed calendars.
Let's scope your project
Book a 30-minute scoping call. We'll talk through what you're trying to achieve, who you're going after, and what an AI-powered website or app could look like for your business.
Scope your project30 minutes. No obligation. Just a straight conversation about what you're trying to build.