Toucan Ecommerce
A New Website & SEO Strategy to Reflect Their Growth
Building a new website and SEO strategy for an Amazon ads agency experiencing significant growth.
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The Problem
Toucan Ecommerce had outgrown their website. As an Amazon agency helping brands sell their products, they were already well-established, but with the launch of their creative studio offering photography, graphic design, and videography, their old site no longer represented their full range of services.
- Layout and structure issues: The site felt disjointed and didn't clearly present their services.
- Branding mismatch: Their old website didn't align with their new brand guidelines and colour scheme.
- Missed SEO opportunities: They weren't ranking well for UK businesses looking for Amazon agency support.
They needed a website that not only looked great but also worked hard to bring in new business.
What We Did
Redesigned the entire website with a clean, structured layout that showcased both their Amazon agency services and their new creative studio offerings.
Ensured brand consistency by applying their new brand guidelines and colourway for a modern, professional look.
Implemented on-page and technical SEO, optimised page titles, structured content correctly, and fixed backend issues to improve search rankings.
The Results
- Improved search rankings: Toucan Ecommerce now ranks for UK businesses looking for Amazon agency support.
- A website that truly reflects their growth: Helping them win more clients for both Amazon strategy and creative services.
- A more professional, high-converting site: Structured in a way that clearly guides potential clients to the right services.
“Mike was great to work with from start to finish! I would highly recommend Mike for any web design/SEO requirements you have. Very professional and dynamic in the way he works.”
James Northcott
Director, Toucan Ecommerce
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