Mike McDonnell Working For Glide Marketing

How Much Should a Website Cost in the UK in 2024?

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Getting a website built for your business can seem a very confusing and daunting prospect. There are so many factors to consider. As a web designer with ten years of industry experience, I aim to guide you in this article so you have a rough idea of what you should consider and a rough cost estimation for the website you’re after. Before we get going, though, I must add a disclaimer. Everything I say here is based on my own experience in the industry; any costs are estimated based on my current knowledge and experience and living in the UK. I have not run any massive surveys to determine what other web designers or agencies charge; this is purely based on conversations I’ve had with my clients and other professionals in the industry.

The inevitable costs

Websites have several fundamental costs to consider. These are relatively minor costs compared to the labour of a website designer or developer. Still, it’s worth being aware of them to avoid being stung by your chosen web designer adding markup to these costs and passing them onto you, netting the profit in the process. 

The Domain Name 

£10 – £15 annually. 

The domain name is your website address. For example, skateshoes.co.uk. They can be purchased from domain registrars such as: 

GoDaddy, 123reg.co.uk, IONOS, Squarespace or website hosting providers. Domain names can cost thousands if you’re buying a high domain authority expired domain or purchasing an existing domain from a third party. But third party most won’t be doing that, so for this article, we’ll keep it simple. Remember to ensure you are purchasing an SSL Certificate with the domain, which marks the website as secure in browsers and has a significant negative impact if a website doesn’t have one. 

Hosting Costs 

Standard Web Hosting – Used for CMS – Recommended

Prices for a single site typically range between £8 and £20 monthly.

Website Builders with Paid CMS Included (Shopping/E-commerce and Blogging Functionality)

£25-£50 Monthly.

Website hosting is the cloud server space your website takes up. I like to paint a picture for my clients, imagine the files (pictures, images and text) on your website was 1gb in total. You’re familiar with that taking up storage space on your computer or phone; it’s the same with a website; those files need to be stored somewhere so the browser can activate them and show them to your site’s visitors. Faster, premium browsers are worth it. SiteGround is the best web hosting provider I’ve used for my and my client’s sites. 

Standard website hosting would be necessary if you want to use a web designer. With paid CMS platforms such as Squarespace, Wix, Webflow, Framer and Shopify, you will be paying increased rates, and the downside is that you never own your asset. There will be limitations when it comes to functionality, such as adding plug-ins. However, they are great as a DIY option to get started. Shopify stands outside of what I’ve just mentioned. Shopify gives you much functionality and can be manipulated through code editing, so it’s a great option, but it would still likely require web design expertise. This could be a great choice if you’re not worried about owning the asset. 

Hiring a Web Designer

With a decade of experience as a web designer based in Essex, UK, it’s crucial to note that these rates are general estimates. A standard 6-page website of a decent quality should range from £2,000 to £5,000; here is a simple website I built for a local carpenter in that price range: NRG Carpentry. The cost largely depends on the designer’s experience. For more sophisticated, high-end designs with integrations and animations, costs could extend to £20,000. Notably, such intricate designs, while visually stunning, may impact loading speeds, affecting search engine rankings. So, you have an idea of a website which would cost upwards of £20,000, here is a stunning website made for the Swedish activist, Greta Thunberg: The Year of Greta hats off to the developers on that one!

CMS Blog Functionality and Shopping (E-commerce) Setup

Blog Functionality

For blogging capabilities, including templates and setup, anticipate additional costs ranging from £700 to £2,000. This investment enables you to publish articles, incorporate essential keywords for SEO, and provide shareable content for online visibility. Inputting the blog content can be managed by yourself or an external professional. 

E-commerce Shopping Functionality

If product additions are necessary, this may incur an extra £60 to £200 per product. This cost estimate is primarily made up of the labour costs of each product’s manual entry; providing the web designer with all the content and how you’d like it to be displayed will vastly reduce the labour costs. It can be as simple as a copy-and-paste exercise. You could go the extra mile and compress the product imagery and convert it to WebP, too, for faster loading speeds. Here is a fantastic free tool to do that in bulk – Bulk Resize Photos

Cautionary Note

Exercise caution while looking for a web designer on platforms like Fiverr and UpWork for less than £200. In my experience, such low-cost solutions often result in poorly built websites using unlicensed software, unreliable hosting, and subpar development techniques. Opt for a trusted professional with a proven track record for a site that functions seamlessly and is easy to manage and maintain.

The All-Important Ongoing Maintenance of a Website

While a standard 6-page website is a great foundation, maintaining an active, live site is crucial for optimal search engine performance. If you operate an e-commerce store, regular updates with new products are expected. So, you have this covered. However, for most other businesses, integrating blogging functionality is crucial to prevent a site from being dormant.

Your Website is Live: What’s Next?

SEO Considerations

Now that your site runs, SEO (Search Engine Optimisation) becomes a critical focus. SEO costs vary widely, with monthly retainers ranging from £1000 to £10,000. Breaking down the components is vital for a clear understanding. Three main facets include technical, on-page, and content SEO.

  • Technical SEO: Primarily a one-off charge, we offer this service at £650 to £1,000. It encompasses essential optimisations for site structure, speed, and accessibility.
  • Monthly Retainer: This covers ongoing off-page SEO and link-building, which are vital for ranking. Agencies commonly pass on the costs of purchasing backlinks, often using terms like “blogger outreach,” PR, or niche edits. While the monthly retainer model is widespread, we challenge the norm by offering these crucial services as a one-off charge.

Hopefully, this article gives you better understand how much you should pay for your website. Please do get in touch if you feel we still need to cover something or want a quote for something more bespoke. 

I wish you the best of luck in your web design journey. If done right, it’s an exciting process that will take your business to unimaginable heights.

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Web Design & Landing Page Design Specialists